Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
December 7-9, 2018 – Festival Commons TheLakeGeorgeRegionalCVB/ChamberandtheAdirondackFolkSchool
arepleasedtoannounceaBRAND-NEWwinterfestivalcomingtoFestivalCommons,December7-9,2018
andwewanttohelpgrowyourwinterbusiness!!
AstheCVBcontinuestoworktofindnewwaystobringyear-roundbusinessintothecommunity,weareexcitedtopartnerwiththeAdirondackFolkSchooltolaunchthisnewfestivaltogivevisitorsareasontocometoLakeGeorgeinDecember.Foryears,thehospitalityandbusinessesintheregionhavebeensearchingforwaystoexpandsalesandincreasebusinessintheshouldermonths,andwefeelthatahomegrownsignatureeventlikethenewAdirondackChristkindlmarktwillhelpcreatenewsales,newroomnightsandenergizeourregioninthewinter.Pronounced"CHRIS-KINDL-MART,"aChristkindlmarkttranslatestomeanChristmasmarket.FestivalssuchasthesehavebeenextremelysuccessfulindrivingwintertourisminEuropeancitiesforhundredsofyears,bringinginthousandsofpeopletothesetypesofevents.TheAdirondackChristkindlmarktwillbeafamily-focused,European-styleChristmasfestival,withauniquelyAdirondackflairandstyle.Itisourvisiontoinvitelocalcrafters,artisansandbusinessestocreateunique,oneofakinditemstosellinourvendorvillage,pourlocallyproducedcraftbeveragestogivevisitorsa"flavor"oftheAdirondacks,providelivelyandengagingmusic,includingholidaythemedperformances,andcreateanatmospherethatisfun,energetic,andappealingforallagestoenjoy.Inaddition,wewishtoencouragecooperationwiththeregionalandlocalbusinessesbycreatingtourismproductssuchashotelweekendpackages,sharingourentertainerswithlocalbars&restaurantstohavethefestivalgoersincreaseregionalsales,developpassportprogramsanddiscountswithlocalbusinessestoencourageshopping,andpartnerwithexistingregionaleventsintheweeksleadinguptotheAdirondackChristkindlmarkt,tocreatea“seasonofholidayfun”intheLakeGeorgeregion.Byworkingtogether,wecanensurethesuccessofthiseventandincreasetourismyear-round.Partofoursuccessrestsonreceivingsupportfromourlocalbusinesscommunity.Astheoldadagesays,“ifyoubuildit,theywillcome”–wellwearebuildingit,buttodoso,weneedyoursupport.Asabusinessvestedintheregion,wearereachingouttoyoutoofferyoutheopportunitytoreachnewaudiencesandbuildnewwinterbusinessbypartneringwithusonourevent.WithnumerousopportunitiestohelpussupportourAdirondackChristkindlmarktincludingsponsorshipsandin-kinddonations.Wehopeyouwillconsiderjoiningoureffortstohelplaunchthisnewholidayevent.
2018AdirondackChristkindlmarktSponsorshipProgram
WHATISACHRISTKINDLMARKT?A“Christkindlkmarkt”isaEuropean-styleChristmasfestivalandisadelightforallsenses.Itcombinesculturaltraditions,entertainment,localflavorsandcrafts,aswellasfamilyfunactivitiesforallages.TheAdirondackChristkindlmarktwilltakeplaceintheVillageofLakeGeorgeDecember7-9,2018inFestivalCommonsandanticipatesconnectingwithexistingareaeventstobuildanentireweekend'sworthofregionalfamily-funholidayactivitiesandentertainmentforalltoenjoy.Itisanewwinterevent,ledbytheLakeGeorgeRegionalCVBandtheAdirondackFolkSchool,inpartnershipwithLARACandotherlocalbusinessestohelpincreasetourismduringthearea’swinterseason.
DATES: Dec.7-9,2018(Fridayafternoon-Sundayafternoon)LOCATION:FestivalCommonsTheAdirondackChristkindlmarktisproudtoofferthefollowingsponsorshipopportunitiesforthe2018event.Yoursponsorshipwillprovidevaluablesupportforthisannualcommunity-wideeventintheLakeGeorgeregion.Sponsorshippackagesarenegotiable.
• OpeningNightSponsor-$15,000(2available)• Presentingfireworks• VerbalrecognitionandthankyouatOpeningNightKickOff• Name/logoineventprogramandeventscheduleonline• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage,linkto
sponsorwebsite• Logolinkoffmaineventhomepage
• Audio:45commercialmessage,scriptedbysponsortodistributesponsormessageattheeventatentranceoftheevent.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion
• Socialmedia/pressmentionsregardingOpeningNightevents• Logoonofficialprogram
• KidZone,craft&funarea(pettingzoo,ponyrides,children’sactivities)$10,000(5+
available)• Brandactivationopportunities• Verbalrecognitionandthankyoufrommainstage• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage,linkto
sponsorwebsite• Logolinkoffmaineventhomepage• Audio:45commercialmessage,scriptedbysponsortodistributesponsormessageatthe
eventinthekidzoneandatentranceofevent.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion
• SocialmediaandpressmentionsregardingKidZonedetails• Logoonofficialprogram
• Decorations(wreaths/Xmastree/firepits)-$10,000(10-15+available)
• Verbalrecognitionandthankyoupriortoeachact• Name/logoineventprogramandineventscheduleonline• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage(presenting
sponsor)• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe
eventinentertainmentareas.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion.
• Logoondecorationitems• Logoonofficialprogram
• Mediasponsor-$10,000–(2-4available)
• Brandactivationopportunities• Verbalrecognitionandthankyoufrommainstage• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage(presenting
sponsor)• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Logolinkoffmaineventhomepage• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe
event(for$15Kpresentingsponsoronly)• Logoonofficialprogram
• CommemorativeMugSponsor$5,000• Sponsorlogoonofficialeventmug,availableforpurchase.Annualitem.• Logoonofficialprogram
• Beergardentent-multipleavailable
• Brandactivationopportunities&premierlocationforvendorsales• Verbalrecognitionandthankyoufrombeertentstage• Logolinkoffmaineventhomepage• Logoonofficialprogram
• Foodtent-multipleavailable• Brandactivationopportunities&premierlocationforvendorsales• Verbalrecognitionandthankyoufrombeertentstage• Logolinkoffmaineventhomepage• Logoonofficialprogram
• Entertainment-$1,000(10available)
• Verbalrecognitionandthankyoupriortoeachact• Name/logoineventprogramandineventscheduleonline• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe
eventinentertainmentareas.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion.
• Logoonstagebanner• Logoonofficialprogram
Asthiseventisbeingorganizedbytwonon-profit/not-for-profitorganizations,allrevenuescollectedwilldirectsupportthedevelopmentandexecutionofthisnewevent.In-kindexchangesponsorshipopportunitiesarealsoavailable.PleasecallKristenHanifinat518-668-5755orScottHaydenat518-696-2400todiscussinfurtherdetail.
Thanks for your support!
Kristen Hanifin Scott Hayden LakeGeorgeRegionalCVB AdirondackFolkSchoolSpecialEvent&ConventionSalesDirector ExecutiveDirector