The importance of seo in online marketing

THE IMPORTANCE OF SEO IN ONLINE MARKETING

Besart Bajrami | CEObesart@nextseo.net | @besart

Business Tuesday

06.11.2012 Prishtinë

The three questions we need to answer

1. WHO?

2. WHERE?

3. WHAT?

1. Who?

Who is the person you most want to find your website?The person who is searching for the product you offer!

2. Where?

Where do people search for products and services today?

3. What?

What do they type on Google when they need your products?It is not a simple answer, so forget it

ORif you really want to know, then …

Register for the SEO Training Course

What is SEO?

Search Engine optimization (SEO) is a mix of art and science to make a website to work better with search engines like Google, Bing & Yahoo.

Search engine market shareFebruary 2012

Source: comScore

STAT.• 158 billion searches performed

worldwide each month• approximately 5.2 billion web searches are

performed every day• approximately 61,000 searches are

performed every single second.

Source: comScore, August 2011, HubSpot

© HubSpot

SEO vs PPC (1/2)

75%+ of all clicks go to organic results (SEO)!

Source: SeoMoz

75%+ of all clicks go to organic results (SEO)!

SEO vs PPC (2/2)

Stat

75%+ of all clicks go to organic results (SEO)!

CTR – Click Through RatesApril 2011

Source: searchenginewatch.com

% of internet users who do each activity - USMay 2011

Source: pewinternet.org

Search Dominates

Benefits of SEO

Low Cost & High ValueSEO is low cost compared to other forms of marketing and is arguably one of the most effective with a high ROI.

Quality not QuantitySEO is not just about web ‘traffic’. It’s about making sure that the people who are searching for your products find you.

Improve brand credibilityConsumers expect big brand businesses to be prominently placed in Google.

Why SEO?

SEO is not about buying users attention by interrupting them,

SEO is about being there when somebody needs your products or services.

Fact

Facts from our work

nextSEO

Facts from our work

nextSEO

65.79% more

Facts from our work

Facts from our work

Sales Growth over years

Facts from our work

Budget Spent over years

Facts from our work

Thank you!