The Future of Money Where Mobile Technology is Taking...

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The Future of Money

Where Mobile Technology is Taking Us

World Credit Union Conference 2013

Ian Shelley

BLACKLINE CONSULTING

Disruptive Technology

new technology that unexpectedly

displaces an established technology

eventually goes on to disrupt

existing participants

helps create a new market and

value network

Disruptive Technology

0%

20%

40%

60%

80%

100%

2007 2012

Android (Google)

iOS (Apple)

Other

Symbian (Nokia)

Disruptive Technology

2010

PC : 22%

Mobile:43%

2012

PC : 12%

Mobile:61%

2012

PC sales -9%

Q1 2013:

-13%

Disruptive Technology

Books and magazines

Cameras

Music players

Remote controls

City maps and GPS

Four Characteristics

► Mobile exchange of information

► Increases convenience

► Links to my digital life

► Consolidates

Four Drivers

► Changes in consumer behaviour

► New technology

► New competitors

► Standards and regulation

► Exchange of value

► Understanding security

Consumer behaviour

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Covenience

Ease of use

Security

Speed

Low cost

User expereince

Availability

Brand trust

Control

Scalability

Regulation

Other

New technology

► Credential

► Channel

► Communication

► Repository

► Consistency

► Interoperability

► Modernization

Standards and regulation

New competitors

Credential CommunicationChannel Repository

Retail revolution:

Starbucks-Square, Paypal-

Home Depot, Google

prepaid

Testing:

Visa Olympics, Project

Oscar, Natwest-iPhone,

NCR & RBS ATM

Mixed:

McDonalds-Paypal, miTaxi,

G&D sticker, Orange-

Gemalto

Cautious:

Interac-RBC

Code of conduct

Industry standard

Taskforce report

MintChip

Progressive:

Gemalto, Citibank, SingTel

RBA reform report

Westpac pilot

Transaction Functionality Data Integration

Transaction Functionality Data Integration

$- $1.00 $2.00 $3.00 $4.00 $5.00

Mobile

Online

ATM

IVR

Branch

Call centre

27%

Transaction Functionality Data Integration

66%PFM tools would strongly

effect remaining a customer

98%Retention rate for a US credit

union providing PFM

80%Prefer to manage their finance

through their FI

0% 10% 20% 30% 40% 50% 60% 70%

Low balance alerts

Fraud alerts

Payment due alerts

Other

Savings reminders

Refused to answer

Transaction Functionality Data Integration

► Date and time

► Location

► Credential ► Address

► Email

► Products

► Prices

► Receipt

Retailer

FI

Customer

Transaction Functionality Data Integration

Mobile technology will disrupt the payments ecosystem

You will have to adapt to a new set of competitors

Increase convenience, consolidate activities and integrate with other aspects of daily life

Find your space in the spectrum and the partners that can complete the solution

The range of products in the market will consolidate to a small number in the long term

© 2013 BLACKLINE CONSULTING

Ian.shelley@blacklineconsulting.ca

WWW.BLACKLINECONSULTING.CA

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