The Digital Product Catalog powered by CADENAS as ... · © Lukas Dieterle, ERO-Führungen GmbH...

Wir bringen‘s in Bewegung 20.03.2019© Lukas Dieterle, ERO-Führungen GmbH Erich Rothweiler & Söhne

The Digital Product Catalog powered by CADENAS as strategic sales and marketing tool at

ERO-Führungen GmbH

Agenda

Short introduction of ERO-Führungen GmbH

ERO Product Portfolio

Evolution of the Digital Product Catalog at ERO

Field of application of the Digital Product Catalog at ERO

Introduction: ERO-Führungen GmbH

Your specialist for Linear Technology and Automation Technology

Our Industries: Industry Automation

Laser Engineering

Medical Engineering

Production Equipment

Measurement/Metrology

Robotics

Additive Manufacturing

Packaging Technology

Research Projects

Aerospace

Semiconductor Industry

Food Industry

Dressing Technology

Retrofit of old machines

Special Machine Construction

and many more

Founded in 1963

59 employees

Production, Engineering, Administration, Mounting in one facility

Guide Rails

Slide Guidances

Motor-driven Slide Guidances

Linear Axes

Adjustment Slides

Slide Guidances adjustable in height

Goniometer Tables

Rotary Tables

Special Machine Construction

Specialisation High availability and short delivery times

Standard as well as special versions from quantity 1

High precision and quality

Many combination possibilities within the modular ERO-system

Specialisation High availability and short delivery times

Standard as well as special versions from quantity 1

High precision and quality

Many combination possibilities within the modular ERO-system

many standard options of the different ERO-products configurable

Evolution of the Digital Product Catalog

Cooperation with CADENAS for almost 20 years

Initial goal: Easy Availability of CAD-Data for our customers

Approach Implementing our standard products with frequent request for CAD-

Customer wishes -> implemented

Consequences of this strategy:

ERO Digital Product Catalog Goals: Easy Availability of CAD-Data for our customers (standard products)

Customes Acquisition

Arouse Enthusiasm about the Variety and Flexibility of ERO-Products

Approach Implementing the complete ERO Standard Product Portfolio

Integrate the Configurators on www.ero-fuehrungen.de

Demonstrate the Configurators (sales representatives, trade fairs,…)

The Digital Product Catalog powered by CADENAS as ... · © Lukas Dieterle, ERO-Führungen GmbH...

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