The Challenges and Core Competencies for China-based Localization Companies Henry Wang CEO,...

The Challenges and Core Competencies for China-based

Localization Companies

Henry WangCEO, GlocalExpert International

www.GlocalExpert.com

Agenda

INTRODUCTION

LOCALIZATION OUTSOURCING TRENDS

ISSUES WITH THE PAST & PRESENT

QUESTIONS, COMMENTS, THOUGHTS

CHINA’S IMAGE IN OUTSOURCING

Localization Outsourcing Trends

Pure localization is not competitive enoughDevelopment Testing Tech Writing Outsourcing

Pricing Competitiveness

MT+TM – Technology Innovation

PMS and CMS Requirements

Your own sub headline

Future...

Localization: Issues with the Past & Present

PastPresent

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Missing Brand Recognition

Lack of PM Skills

Lack of CRM Skills

Market-Able Marketing Skills

Pricing & Quotation Disorder

Missing Qualification Certification

Lack of Resource Pool

China’s Image in the Context of Outsourcing

Country Image Cost Competitiveness

Trust & Confidence

Localization Strategies

- Represented in media

- In comparison with India

- Risk Associated

- Signed Contract

- Maintain/Improve Relationship

- Client Visits

- Government Support

- M & A

Brand Strategy

Web Marketing

Marketing

Overseas Operation

Brand is a Big Problem

No Brand

Bad Brand

Brand Recognition

Management Skills

PM Skills- Lack of native speakers- Lack of effective communication- Lack of understanding of international culture testimonials/references vendor list case studies infrastructure

CRM Skills Marketing Skills

How?How?

Pricing Vs. QualityPricing Vs. Quality Unit RateUnit Rate

Cost, Quality, ManagementCost, Quality, Management

Pricing and Quotation Disorder

Quotation ItemsQuotation Items

International standardsDiscount/Sliding Scale

Qualification Assessment & Certification

Qualification – Why?

Qualification – What?

Qualification – How?

10

Resource Pool

* Ratio between linguists and SMEs - actual project needs - training

* Incentives to attract more people to be translators?

* How to regulate freelance

translators?

Thank you!

Contact:Henry Wang

Henry.wang@glocalexpert.com Service@glocalexpert.com

http://www.glocalexpert.com