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The Challenges and Core Competencies for China-based
Localization Companies
Henry WangCEO, GlocalExpert International
www.GlocalExpert.com
Agenda
INTRODUCTION
LOCALIZATION OUTSOURCING TRENDS
ISSUES WITH THE PAST & PRESENT
QUESTIONS, COMMENTS, THOUGHTS
CHINA’S IMAGE IN OUTSOURCING
Localization Outsourcing Trends
Pure localization is not competitive enoughDevelopment Testing Tech Writing Outsourcing
Pricing Competitiveness
MT+TM – Technology Innovation
PMS and CMS Requirements
Your own sub headline
Future...
Localization: Issues with the Past & Present
PastPresent
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Missing Brand Recognition
Lack of PM Skills
Lack of CRM Skills
Market-Able Marketing Skills
Pricing & Quotation Disorder
Missing Qualification Certification
Lack of Resource Pool
China’s Image in the Context of Outsourcing
Country Image Cost Competitiveness
Trust & Confidence
Localization Strategies
- Represented in media
- In comparison with India
- Risk Associated
- Signed Contract
- Maintain/Improve Relationship
- Client Visits
- Government Support
- M & A
Brand Strategy
Web Marketing
Marketing
Overseas Operation
Brand is a Big Problem
No Brand
Bad Brand
Brand Recognition
Management Skills
PM Skills- Lack of native speakers- Lack of effective communication- Lack of understanding of international culture testimonials/references vendor list case studies infrastructure
CRM Skills Marketing Skills
How?How?
Pricing Vs. QualityPricing Vs. Quality Unit RateUnit Rate
Cost, Quality, ManagementCost, Quality, Management
Pricing and Quotation Disorder
Quotation ItemsQuotation Items
International standardsDiscount/Sliding Scale
Qualification Assessment & Certification
Qualification – Why?
Qualification – What?
Qualification – How?
10
Resource Pool
* Ratio between linguists and SMEs - actual project needs - training
* Incentives to attract more people to be translators?
* How to regulate freelance
translators?
