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THE CHALLENGE
Spends 50% of income on food
16 million South African slum dwellers
High transport cost to shop in the city
Local spaza shop prices high
POVERTY PREMIUM
Social capital: 50 to 100
households per crèche
Buying pattern:
Homogenous. Maize, sugar, oil
ALL PAYING A PREMIUM
INDIVIDUALLY
SOLUTION
350 people
350 people350 people
350 people
350 people
Crèche Family Groups Spaza
partners
Place order on mobile
Aggregated order bundle to supplier
Discounted products delivered to spazas
Large Retailer
Supplier
50 to 100 families per crèche
Trade rebate & settlement discount
Commission
Informal trader distributes locally
Current monthly shop Commission
Family pays on collection using e-wallet
DISTRIBUT ION
?
DISTRIBUT ION
Key distributor
Supplier
Spaza shop
Low order volumes. Expensive
distribution
Local storage
DISTRIBUT ION
Key distributor
Supplier
Spaza shop
Low order volumes. Expensive
distribution
2015 2016 2017 2018 2019-$500
$0
$500
$1,000
$1,500
$2,000
7132
396
827
1473
-51 -81 -54
92283
5 year revenue projections(USD ‘000)
Revenue EBITDA
F INANCIAL IMPACT
Breakeven: 128 registered crèches, 75%
families online
10 crèches
58 crèches
128 crèches
238 crèches
378 crèches
3 crèches required to
make model economically
viable
5Yr ACT ION F IGURES> 18 000 female clients
378 Spazas in distrib. chain
378 Crèches reached
75 direct jobs
created
Better nutrition to 28 000 children
$590 000 to
crèches
$590 000 to spazas
$3 million food
saving
10% saving on monthly spend
15% increase in crèche income
SOCIAL OUTCOMES
Improve Crèches
Reduce Poverty
Improve Nutrition
2014 2015 Q1 2015 Q2 2015 Q3 2015 Q4
UNLOCKING VALUE
Pilot Phase II
Partnership: Distributor
MVP & testing
Partnership: Supplier
Partnership: Crèches & Spazas
Pilot Phase I
Marketing drive
Commercial launch
5 Creche & 5 Spazas partners
Distributor partner secured
Pilot Phase I: Distribution costs validated
Bootstrapped GSVC Seed capital
Supplier thresholds validated
Basic func. spec for MVP complete
ASK: Investment of
$90 000 for 22.5% IRR
Traction to date
Operational structure
TEAM
Nokwethu Khojane
Co-FounderBusiness
Development Business
Intelligence MBA
Lauren DrakeCo-Founder
FinanceOperations
MBA
Diana SpicerCo-FounderTechnology DevelopmentMBA
Maryla MasojadaCo-FounderSupplier RelationshipsEntrepreneur
Team Experienc
e
35 years in FMCG
2 MBA majors in
ECD
5 businesses launched
25 years in BoP
market
ANY QUESTIONS?
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