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The Best-in-Class Glasses-Free 3D
In the movie theatre, moviegoers accept 3D glasses as part of the 3D experience. But watching 3D
at home is different. TV is a social experience: viewers want to crowd around and enjoy watching
together. Glasses make that experience impossible to achieve. That’s why 3D in the home will not
succeed until viewers can enjoy 3D content without glasses—and without thinking about it.
Dolby® 3D will drive the revolution to make the glasses-free experience a reality.
Dolby3Dwillchangethewaythatpeopleexpecttoexperience3Dathomeorondevicesliketabletsandmobilephones.Firstandforemost,Dolby3Dmakes3Dcon-tentsimplylookbetter.Butitalsofreesviewersfromwearinguncomfortableglassesthatpullthemoutofthestoryandoftenmakethemwanttogiveuponacomplex3Dexperiencethatdoesn’tkeeptheirattention.
Dolby3Diseasy—there’snothingtothinkabout.Yousitdownandwatch—onyourownorwithyourfamilyorfriends.Dolby3Dworksinsuchawaythatitexpandsthewaygroupscanwatch3D,too.The3Dlooksgreatfromeverywhereintheroom—realistic,lifelike,andimmersive—withoutbeingconstrainedtonarrowsweetspots.
Dolby3Dwillmake3Danexcitingexperiencethatwillbeamust-haveforconsum-ersintheirTV-buyingpurchase.Itwilltake3Doutoftherealmofa“trend”featureforHDTVsandintowhatwewillcometoexpectinTVsinthenearfuture.
What’smore,3Dcontentwillbecomefarmorewidelyavailable.Therewillbenoneedfor“dedicated”3Dchannels—3Dcontentcanmixfreelywithanynon-3Dcontent—again,taking3Dfromalimitednichetosomethingthatintegratesintoviewers’day-to-dayexperienceofprogramsofallkinds—fromfilmtolivesportsandbeyond.
Thedreamof3Dcomestruewhenwecanensurethat3Dworksbetterthrougheverypartoftheentertainmentdeliverychain—fromthewayinwhichthe3Dcontentiscreatedtothewaytheviewerexperiencesit.That’swhyDolbyandPhilipshavedesignedDolby3Dtodeliverthe3Dcontentalongwithintelligentinformationabouthowthecontentcreatorintendedittolook.ThisinformationenablestheTVorsmallerdevicetoperfecttheimageryonthescreen—soittrulylooksitsbestinallviewingenvironments.
Contentdistributorswinbecauseanincreasingnumberofconsumerswillbewillingtopayextrafortheabilitytogetthebest3Dexperienceofthecontenttheychoosetowatch.
Production
• Storyboarding• Previsualization• Shooting
• Visual Effects Workflow• Digital Intermediate Workflow
Distribution Channels
Server
Broadcast
Storage
Left Eye
Right Eye
Metadata
Presentation / Playback
Dolby 3DDecoder
Dolby 3DConversion &
Rendering
Postproduction
Real-TimeDepth Generation
Real-TimeEncoding
Non-Real-TimeEncoding
Non-Real-TimeDepth Generation
Mezzanine
Dolby ® 3DFormat Encoder
Dolby 3DFormat Encoder
3D + Depth+ Metadata
3D + Depth+ Metadata
Mezzanine
Dolby 3DFormat Transport
Stream
Dolby 3DFormat Transport
Stream
The Best Playback Experience for Consumers
Consumersaretheultimatewinnerswithglasses-freeDolby3D.Forone,theyarefinallyfreefromglassesthatcan,inthebest-casescenario,pullthemoutofthestoryand,intheworst-casescenario,causediscomfortandevenheadaches.
Consumersarealsofreetowatch3Dcontentinmoreplaces—onportablede-vicessuchastabletsandsmartphonesequippedwithDolbyenableddisplaysthatcandeliverbeautifulDolby3Dcontent.Moreover,they’reabletocustomizethe3Dimagetotheirpreferenceandcomfortlevel.
The Right Path for Content and Distribution
UsingtheDolby3Dformat,contentcreatorswillknowthatthecontenttheycreatewillreachtheplaybackdeviceinthewaythattheyintended.Forthefirsttime,artistswillbeabletotelltheirstoryinawaythattrulydelightsandengagestheviewer—inall-newsettingsbeyondthecinema.
Asatrueend-to-endplatform,theDolby3Dformatdeliversbothartisticandpracticaladvantages.Itallowsstudiostomaintaintheintegrityoftheircreativeintentbycontrollingcontentthroughtheentirechain.Italsoensuresaconsistentformatandpicturequalityacrossallstagesofcontentinterchange.
Theformatusesavailablemetadatafromproductiontogeneratehigh-qualitydepthmapsforautostereoscopicviewing.Dolby3Dmaximizestheavailabledepthrangeandintelligentlymaintainsthedirector’splacementofobjectsthere,assuringtherightviewerfocus.Onplayback,theDolby3Dformatdecoderworkswithcompresseddepthmapsandembeddedmetadatatoprovideaccuraterenderingofpre-encodedfeaturesforglasses-free3Ddisplays.Itextractstheintendeddepthforautostereoscopicviewing,providinghighlyeffective3Dthatisverycomfortabletowatch.
TheDolby3Dformatisdeeplyintegratedinthecontent-creationworkflowandrequiresonlyminimalincrementalchangestostereoscopiccontent-creationtools.Operatorsandaggregatorscanprepareandtransmitcontentwiththehighest-quality3Dwhileretainingbandwidthefficiency.
Production
• Storyboarding• Previsualization• Shooting
• Visual Effects Workflow• Digital Intermediate Workflow
Distribution Channels
Ser ver
Broadcast
Storage
Left Eye
Right Eye
Metadata
Presentation / Playback
Dolby 3DDecoder
Dolby 3DConversion &
Rendering
Postproduction
Real-TimeDepth Generation
Real-TimeEncoding
Non-Real-TimeEncoding
Non-Real-TimeDepth Generation
Mezzanine
Dolby ® 3DFormat Encoder
Dolby 3DFormat Encoder
3D + Depth+ Metadata
3D + Depth+ Metadata
Mezzanine
Dolby 3DFormat Transport
Stream
Dolby 3DFormat Transport
Stream
Dolby Laboratories, Inc. | 100 Potrero Avenue, San Francisco, CA 94103-4813 USA | T 415-558-0200 F 415-645-4000 | dolby.com
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Vudu is a trademark of Vudu, Inc. © 2013 Dolby Laboratories, Inc. All rights reserved. S13/XXXXX
Dolby 3D Components
• Contenttoolplug-in
• Real-timemetadatapreprocessor
• Dolby3Dformatencoder
• Dolby3Dformatdecoder
• Real-timedepthextractionandenhancementengine
• Multiviewrenderingengine
Clear Device Differentiation for Device OEMs
DevicemanufacturerswhochooseDolby3Dtodaywillbeabletodifferentiatetheirpremiumtelevisionofferingsbyprovidingthebest3Dexperienceinthemarketplace.
DeviceswillusetheDolby3Dformattoprocessdepthmapsandadditionalmeta-dataembeddedinthestream,boostingtheglasses-free3Dviewingexperience,improvingtheperceiveddeptheffect,anddeliveringasharperpicture,freeofartifacts.Andonanydevice,Dolby3Dalwayspreservestheoriginalintentofthecontentcreatorbyensuringconsistentformatandquality.
TheDolby3Ddecoderalsoincludesalltheessentialfeaturesforagreat3Dexperience,suchasreal-timeconversionof2Dcontentto3Dandastate-of-the-artmultiviewrenderingenginethateliminatesnarrowsweetspotsandcreatessmoothviewingtransitions.
Dolby3DwasdevelopedthroughajointprojectbetweenDolbyandPhilips.
To learn more about Dolby 3D, visit dolby.com/glassesfree3D.
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