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The Affects of Social Media in the Workplace presented by Mark A. Leon on November 9, 2012 at the Carolinas Payroll Conference in Myrtle Beach
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The Affects of Social Media in the Workplace
Mark A. Leon
Social Media / Talent
Acquisition Solutions
Consultant
Aon plc
November 9, 2012
Carolinas Payroll
Conference
Myrtle Beach, SC
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What does sesquipedalianmean?
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What is Social Media?
• Innovation in its infancy
• Global sharing of content and networking based on shared connections and commonality
• A means of connecting, branding, marketing, entertaining, educating and sharing
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Social Media is Mobile
• It is everywhere we go
• Survey released October 9, 2012 by Accenture showed 69% access internet by mobile
• Personal, professional or private, we are visible
• Apple, Google, Facebook all investing in mobile technology
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Social Media – Mobile and Apps
• 42% of mobile users share multimedia via Facebook
• Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)
• Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
• In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps
• There were around 100 billion Smartphone application sessions during Q1 2012
• Users log an average of 77 minutes per day using apps on their smart phone
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Is Social Media Work Related?
• Customer engagement
• Content / Media Relations sharing
• Networking / Relationship Business
• Business Development / Account Management
• Brand recognition
• Internal colleague awareness
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What is appropriate work activity?
• Water cooler discussion• Cafeteria time• Restroom break• Cubicle discussion• IM • Facebook / Google+ /
Twitter posting• Phone time with family• Walking around the office
to stretch
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Why are we so confused and paranoid by social media?
• Big brother is watching• Employers control our
destiny• Communication is instant
– With mistakes come consequences
• It is addiction forming like any vice with addictive qualities
• Everyone is doing it
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Risks of Social Media in the Workplace
• Employees sharing confidential information of their employer or its customers;
• Employees disparaging employers or co-workers;
• Violation of third-parties’ trademarks or other proprietary information;
• Employee’s harming their employer’s reputation by personal postings that include inappropriate comments or pictures where the employee’s status as an employee is known or apparent; and
• Making a hiring or termination decision with facts obtained from a social media outlet that gives rise to a discrimination or wrongful-termination claim.
* Written by Elizabeth Marx Wexelblatt, General Counsel, LPI
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Disadvantages of Social Media
• Increase global visibility
– Cultural tolerance
– Reaction risk management
– Instant gratification
• Reactive content sharing
• Safety – Check ins
• Pre-conceived judgments
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Video Interlude
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Burning Questions• How could something that
brings the world together instantly cause an increase in depression and alienation?
• How can these platforms help employers shape their perceptions of you and your behavior?
• Does the time we spend negatively impact our productivity at work and in life?
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Where does it end?
• Facebook• Pinterest• Google+• Twitter• LinkedIn• Yelp• Myspace• Flickr• Bing• Wordpress• eBlogger• Slideshare• Stumbleupon• Digg• YouTube / Vimeo
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Computer / Internet Usage - 2007
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Computer Usage – Weekly*• I don't use computer at all 0.45%
• Less than 1 hour a week 0.45%
• About 1 hour a week 0%
• About 2 hours a week 0%
• About 3 hours a week 0.45%
• About 5 hours a week 2.24%
• About 10 hours a week 6.73%
• About 15 hours a week 6.73%
• About 20 hours a week 8.52%
• About 25 hours a week 4.93%
• About 30 hours a week 9.87%
• About 35 hours a week 5.38%
• About 40 hours a week (for example: 5 days x 8 hrs = 40) 8.52%
• About 45 hours a week (5 days x 9 hrs = 45) 5.38%
• About 50 hours a week (5 x 10 = 50; 6 x 8 = 48) 5.38%
• About 55 hours a week (6 x 9 = 54; 7 x 8 = 56) 5.38%
• About 60 hours a week (5 x 12 = 60; 6 x 10 = 60; 7 x 8.5 = 59.5) 8.52% (19)More than 60 hours a week 13.9%
• It's hard to say 7.17%
• None of the above 0%
*Provided by Social Statistics 2.0
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One is a Crowd?
• One’s A Crowd – NY Times Opinion Section by Eric Klinenberg – bit.ly/NYTimes22
• In Manhattan and Washington, D.C. over 50% has a household of one
• In Atlanta, Denver, Seattle, San Francisco and Minneapolis, over 40% have a single member household
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Social Media Facts
• 62% of adults globally use social media
• Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
• 56% of social media users have admitted to using channels to spy on their partners
• Brazil has the highest online friends – average of 481
• Japan has the lowest average online friends with 29 per user
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Social Media Business Stats
• 65% of the world’s top companies have an active Twitter profile (Fortune 500)
• 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
• 43% of marketers have noticed an improvement in sales due to social campaigns
• 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)
• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
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Social Media Business Stats (Continued)
• The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience
• The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter
• Only 10% of marketers are actively monitoring social media ROI
• Only 22% of businesses have a dedicated social media manager
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Social Media Business Stats (Continued)
• 23% of Fortune 500 companies have a public-facing corporate blog
• 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account
• 47% of customers are somewhat likely to purchase from a brand that they follow or like
• 80% of US social network users prefer to connect with brands through Facebook
• 40% of consumers prefer social logins over creating a new/guest account
• In terms of users engaging with social log-in, 60% use Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7% LinkedIn
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Eye Popping User Stats
• Facebook statistics • 137.6 million unique visitors per month (In the USA alone) • 7:45:49 = time spent per person per month on Facebook • 54% of monthly users access it via a mobile device • Facebook has 901 million monthly active users
• YouTube Statistics• 106.7 million unique visitors per month • 1:41:27 = time spent per person per month on Facebook • There are 4 billion views per day on YouTube
• Pinterest Statistics• Over 20% of Facebook users are on Pinterest daily • The Pinterest app has been downloaded nearly 250,000 times • Pinterest is projected to account for 40% of social media driven purchases by Q2
2012 (Facebook 60%)
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Why Social Media Works?
• Glowing like the middle on the edge of a knife
• RU Athletics – Drew Robinson
• HR MBA• Publishing research• Delta and Twitter
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Take it with a grain of salt
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Humor is a great indicator of reality
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Keys to Survival
• Common Sense• Intelligence• Patience• Good judgment• Understanding of your
network community• Be yourself
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Questions, comments or observations
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Contact Information
• Mark A. Leon
Social Media / Talent Acquisition Solutions Consultant – Aon plc
• About.me/recruiterpoet• www.linkedin.com/in/markaleon• Mark.leon@aon.com
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