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The Affects of Social Media in the Workplace

Mark A. Leon

Social Media / Talent

Acquisition Solutions

Consultant

Aon plc

November 9, 2012

Carolinas Payroll

Conference

Myrtle Beach, SC

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What does sesquipedalianmean?

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What is Social Media?

• Innovation in its infancy

• Global sharing of content and networking based on shared connections and commonality

• A means of connecting, branding, marketing, entertaining, educating and sharing

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Social Media is Mobile

• It is everywhere we go

• Survey released October 9, 2012 by Accenture showed 69% access internet by mobile

• Personal, professional or private, we are visible

• Apple, Google, Facebook all investing in mobile technology

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Social Media – Mobile and Apps

• 42% of mobile users share multimedia via Facebook

• Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)

• Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games

• In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps

• There were around 100 billion Smartphone application sessions during Q1 2012

• Users log an average of 77 minutes per day using apps on their smart phone

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Is Social Media Work Related?

• Customer engagement

• Content / Media Relations sharing

• Networking / Relationship Business

• Business Development / Account Management

• Brand recognition

• Internal colleague awareness

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What is appropriate work activity?

• Water cooler discussion• Cafeteria time• Restroom break• Cubicle discussion• IM • Facebook / Google+ /

Twitter posting• Phone time with family• Walking around the office

to stretch

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Why are we so confused and paranoid by social media?

• Big brother is watching• Employers control our

destiny• Communication is instant

– With mistakes come consequences

• It is addiction forming like any vice with addictive qualities

• Everyone is doing it

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Risks of Social Media in the Workplace

• Employees sharing confidential information of their employer or its customers;

• Employees disparaging employers or co-workers;

• Violation of third-parties’ trademarks or other proprietary information;

• Employee’s harming their employer’s reputation by personal postings that include inappropriate comments or pictures where the employee’s status as an employee is known or apparent; and

• Making a hiring or termination decision with facts obtained from a social media outlet that gives rise to a discrimination or wrongful-termination claim.

* Written by Elizabeth Marx Wexelblatt, General Counsel, LPI

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Disadvantages of Social Media

• Increase global visibility

– Cultural tolerance

– Reaction risk management

– Instant gratification

• Reactive content sharing

• Safety – Check ins

• Pre-conceived judgments

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Video Interlude

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Burning Questions• How could something that

brings the world together instantly cause an increase in depression and alienation?

• How can these platforms help employers shape their perceptions of you and your behavior?

• Does the time we spend negatively impact our productivity at work and in life?

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Where does it end?

• Facebook• Pinterest• Google+• Twitter• LinkedIn• Yelp• Myspace• Flickr• Bing• Wordpress• eBlogger• Slideshare• Stumbleupon• Digg• YouTube / Vimeo

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Computer / Internet Usage - 2007

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Computer Usage – Weekly*• I don't use computer at all 0.45%

• Less than 1 hour a week 0.45%

• About 1 hour a week 0%

• About 2 hours a week 0%

• About 3 hours a week 0.45%

• About 5 hours a week 2.24%

• About 10 hours a week 6.73%

• About 15 hours a week 6.73%

• About 20 hours a week 8.52%

• About 25 hours a week 4.93%

• About 30 hours a week 9.87%

• About 35 hours a week 5.38%

• About 40 hours a week (for example: 5 days x 8 hrs = 40) 8.52%

• About 45 hours a week (5 days x 9 hrs = 45) 5.38%

• About 50 hours a week (5 x 10 = 50; 6 x 8 = 48) 5.38%

• About 55 hours a week (6 x 9 = 54; 7 x 8 = 56) 5.38%

• About 60 hours a week (5 x 12 = 60; 6 x 10 = 60; 7 x 8.5 = 59.5) 8.52% (19)More than 60 hours a week 13.9%

• It's hard to say 7.17%

• None of the above 0%

*Provided by Social Statistics 2.0

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One is a Crowd?

• One’s A Crowd – NY Times Opinion Section by Eric Klinenberg – bit.ly/NYTimes22

• In Manhattan and Washington, D.C. over 50% has a household of one

• In Atlanta, Denver, Seattle, San Francisco and Minneapolis, over 40% have a single member household

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Social Media Facts

• 62% of adults globally use social media

• Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest

• 56% of social media users have admitted to using channels to spy on their partners

• Brazil has the highest online friends – average of 481

• Japan has the lowest average online friends with 29 per user

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Social Media Business Stats

• 65% of the world’s top companies have an active Twitter profile (Fortune 500)

• 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”

• 43% of marketers have noticed an improvement in sales due to social campaigns

• 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)

• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads

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Social Media Business Stats (Continued)

• The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience

• The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)

• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter

• Only 10% of marketers are actively monitoring social media ROI

• Only 22% of businesses have a dedicated social media manager

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Social Media Business Stats (Continued)

• 23% of Fortune 500 companies have a public-facing corporate blog

• 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account

• 47% of customers are somewhat likely to purchase from a brand that they follow or like

• 80% of US social network users prefer to connect with brands through Facebook

• 40% of consumers prefer social logins over creating a new/guest account

• In terms of users engaging with social log-in, 60% use Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7% LinkedIn

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Eye Popping User Stats

• Facebook statistics • 137.6 million unique visitors per month (In the USA alone) • 7:45:49 = time spent per person per month on Facebook • 54% of monthly users access it via a mobile device • Facebook has 901 million monthly active users

• YouTube Statistics• 106.7 million unique visitors per month • 1:41:27 = time spent per person per month on Facebook • There are 4 billion views per day on YouTube

• Pinterest Statistics• Over 20% of Facebook users are on Pinterest daily • The Pinterest app has been downloaded nearly 250,000 times • Pinterest is projected to account for 40% of social media driven purchases by Q2

2012 (Facebook 60%)

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Why Social Media Works?

• Glowing like the middle on the edge of a knife

• RU Athletics – Drew Robinson

• HR MBA• Publishing research• Delta and Twitter

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Take it with a grain of salt

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Humor is a great indicator of reality

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Keys to Survival

• Common Sense• Intelligence• Patience• Good judgment• Understanding of your

network community• Be yourself

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Questions, comments or observations

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Contact Information

• Mark A. Leon

Social Media / Talent Acquisition Solutions Consultant – Aon plc

• About.me/recruiterpoet• www.linkedin.com/in/markaleon• Mark.leon@aon.com