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The 1950s
Prosperity and Conformity
Stock Market in the 1950s
Post-War Prosperity
Economic Recovery Pent up demand G.I. Bill
Increases in wages Productivity Unions
Franchising
New model for business
Baby Boom “War Babies”
Increase in population and consumption
Suburbanization
The Highway System Federal Highway Act (1956) $26 Billion 40,000 miles
Suburbanization
William Levitt Tract housing
Population Shift
Sunbelt
Consumerism
Television
Middle Class
Gender Roles
Men
Corporate Man White Collar Grey Flannel Suit
Sphere is outside home
Gender Roles
Women
The Happy Housewife Sphere is home Isolated
Sex Symbol
Conformity
Religious Revival “Under God” in Pledge of
Allegiance “In God We Trust” on
currency
Public Schools Good citizens
Television Mickey Mouse Club
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