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how i think about ideas.
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_theguidedculture
3STEP CREATIVE BRIEF.
STEP 1: THE IDEA
WHAT IS THE BIG IDEA?
WHAT WILL MAKE PEOPLE CARE ABOUT MY BRAND, MY SITE, MY PRODUCT?
STEP 2: THE FEELINGWHAT DO I WANT MY BRAND TO PROJECTTO THE CONSUMER?
WHAT ARE SOME BRANDSTHAT WE ADMIRE+ASPIRETO BE COMPARED TO?
-WHA A
A
T
A
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