_theguidedculture

3STEP CREATIVE BRIEF.

STEP 1: THE IDEA

WHAT IS THE BIG IDEA?

WHAT WILL MAKE PEOPLE CARE ABOUT MY BRAND, MY SITE, MY PRODUCT?

STEP 2: THE FEELINGWHAT DO I WANT MY BRAND TO PROJECTTO THE CONSUMER?

WHAT ARE SOME BRANDSTHAT WE ADMIRE+ASPIRETO BE COMPARED TO?

-WHA A

A

T

A