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GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season. Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that. Speaker Information: Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving. www.givingtuesday.ca @GivingTuesdayCa #GivingTuesdayCa
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Team Up for Tuesday: 5 Steps to
Awesome Corporate-Cause
Partnerships
TODAY’S PRESENTER
Kate Olsen Vice President of Strategic Projects
Network For Good
WEBINAR REMINDERS
• You can hear us, but we can’t
hear you
• Have questions? Type questions
in the Questions Log
• Turn up your computer’s volume
• For the best webinar experience,
close all other applications
• Webinar slides will be shared
WHAT IS CANADAHELPS?
• A public charitable foundation and registered charity
• Through CanadaHelps.org, anyone can donate to any
registered Canadian charity online
• We have facilitated over $345 million in charitable
donations online since our launch in 2000
• 14,000 charities use us to collect donations and fundraise
online
• Over 800,000 Canadians have donated through
CanadaHelps
• For donors, CanadaHelps is a one-stop-shop for giving For
charities, CanadaHelps is an online fundraising solution
that is affordable, easy and secure
WELCOME TO GIVING MADE SIMPLE!
#GivingTuesdayCa
• A national NEW day of giving on the
Tuesday following Black Friday and
Cyber Monday – Dec 3, 2013
• Celebrates and encourages giving
back in ways that support charities
• Partners create and commit to a
project then help spread the word to
their networks – online and offline
• Over 450 partners so far!
www.GivingTuesday.ca
#GivingTuesdayCa
Team Up for Tuesday
5 Steps to Awesome Corporate-Cause Partnerships
Kate Olsen @Kate4Good kate.olsen@networkforgood.org
Many reasons to partner
1. More resources
2. Attention and audience
3. New ideas and approaches
4. Skills and knowledge building
5. Achieve more impact
Start small. Think: Pilot.
Many reasons not to partner
1. Support comes with strings
2. You don’t trust your partner
3. Goals conflict or are unclear
4. Partnership takes you off mission
Look before you leap.
Corporate-Cause partnerships are evolving
Grants to
nonprofits the
CEO cares
about
Philanthropic
programs tied to
business values
and priorities
Cross-sector
collaboration
and joint
ventures
Philanthropic
priorities siloed
in the corporate
foundation
So last century Today & beyond Joining the new millennium
Companies seek to partner in many different ways
Investment
($, people, resources)
Complexity
Low High
Low
High
Sponsorship Community Grants
Joint Ventures
Pro Bono
Cause Marketing
Cause Branding
Volunteer Programs
Matching Grants
Partnerships: one size does not fit all
Investment
Complexity
Low High
Low
High
5 steps to create awesome partnerships
1. Seek mission and values alignment
2. Leverage complementary assets
3. Design right partnership architecture
4. Hold each other accountable
5. Measure and communicate accomplishments
1. Alignment
Luna & Breast Cancer Foundation make sense
KFC & Juvenile Diabetes Research Foundation do not
2. Assets
Crowdfunding partnerships are win-win-win
Coalitions harness attention and resources
3. Architecture
Build a relationship (ladder of engagement)
Leverage digital engagement
Where are you active online?
How can you get your supporters engaged?
A few ideas
• #GivingTuesday Twitter blast
• Random Acts of Kindness Facebook campaign
• Inspirational generosity pins on Pinterest
• Kind deeds caught in the act on Instagram
• Messages of hope and generosity on YouTube
Add incentives to drive giving
Do you have a corporate sponsor that
could provide matching funds for 1 day?
4. Accountability
Show the progress to keep up momentum
Cultivate a conversation, spark action
5. Achievements
Say ‘Thank you’ and show impact
On behalf of everyone here at Phoenix House, we thank our friends and supporters for taking the time to acknowledge our clients’ progress and determination. As one of our clients put it, it was comforting to discover that “even people who we don’t know want us to do well.”
Thanks for nothing?
• Study: 2 million donors to 50 nonprofits around the world.
• 70% of the nonprofits didn’t send a follow-up email within one month.
• 37% did not send a thank you email.
eCampaigning Review Study
http://www.advocacyonline.net/ecr09
4 parts of a good thank-you
1. Personal
2. Tangible
3. Emotional
4. About the donor, not you!
…and it’s done FAST I received hand-drawn thank you
cards from the kids I bought a classroom microphone for. About 40 letters, most with drawings -- sweet, funny, heartfelt, real. They also pointed me to where on the web I can hear their recording of "Hot Cross Buns," made with "my" microphone. --Jeff Brooks, TrueSense
The Gold Standard
Celebrate impact with a powerful story
http://www.adaymadebetter.com/
Go watch this video!!!
It’s about relationships, collaboration and
execution.
More Charity
Training
MYCHARITYCONNECTS
Educational and training opportunities
through MyCharityConnects
www.mycharityconnects.org
UPCOMING WEBINARS
www.mycharityconnects.org/webinars
Tuesday, November 12 @ 2pm
Building a successful online campaign for
#GivingTuesdayCa Simren Deogun, Senior Account Manager, Stephen Thomas
STAY IN TOUCH
youtube.com/canadahelps
@canadahelps
facebook.com/canadahelps
communications@canadahelps.org
1-877-755-1595
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