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Team 5Anu Vel l ineni
Chun-Ku Lin
Dawn Tarpinian
Doug Haker
Kim Wickens
THE EXERCISE COMPANY (TEC)
16 AUGUST 2012
BackgroundFitness club with emphasis on personal trainingOwned by two personal trainersLocated in the Smith Tower, Pioneer Square, Seattle
ABOUT TEC
IMPROVEMENT OPPORTUNITIES
Text-heavy/unrelated mix of topics/blog format
Vague termsUnused elements/stale
informationUninviting imageNegative tonePages missing contentPages
indistinguishable/can’t tell location in site
No personal trainer bios
…we may not be for you.
“We want to get the word out that we exist!”
Increase the number of members with training packages by 40%
Increase corporate memberships by 50%Capacity to increase overall membership from 150 to 400Lower cost site hosting
BUSINESS GOALS
Web analytics 2153 unique visitors 68% drop off rate at
membership page 51% left site from
page they entered on
Demographics Median household income:
$61,000 93% of site visitors from Seattle Use club 1 to 3 times/week 60% male, 40% female Average age around 50
RESEARCH FINDINGS
Search logs Equipment Exercise Membership Rates Trainers
Surveys Location/Address/Phone Personal trainer bios Hours Equipment Pricing
Task tested: find shower information for bikers and runners.
USABILITY RESEARCH
“I ’d rather f ind all the relevant information I need to make a decision about a club on the Web site so I don’t have to call them.”
PROSPECTIVE MEMBER
Looks for:Membership pricingHours and locationEquipment
“I need to know if a club’s workout philosophy is science-based and legit imate”
CORPORATE WELLNESS SPECIALIST
Looks for: Personal trainer bios Hours and location Corporate membership information
Finding Client wants to promote personal training memberships
Recommendation
Prioritize training in top level navigation
Research method
Interviews
FINDINGS RECOMMENDATIONS
Business Goal
FINDINGS RECOMMENDATIONS
Finding Users want to find personal trainer biographies
Recommendation
Add content and make findable−Home page or top level navigationPrioritize training in top level navigation
Research method
Surveys, interviews
User Need
FINDINGS RECOMMENDATIONS
Finding Unsure of weekend club hours
Recommendation
Add “Closed Saturday and Sunday”
Research method
User testing
User Testing
FINDINGS RECOMMENDATIONS
Finding Users looked in Other Services for Biker/Runner Shower membership
Recommendation
Add Biker/Runner information on Member Services page
Research method
User Testing
User Testing
UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE
Insight Information that users wanted to find was not easily findable.
Solution Business goals and important user information are highlighted on home page
Research method
Surveys, card sort, interviews
UI IMPROVEMENTS: OLD VERSUS IMPROVEDABOUT PAGE
Insight User had to search for information in blog-style blocks of text.
Solution Added drop-down navigation
Research method
Heuristic evaluation
UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE
Insight Equipment names not understandable
Solution Added contextual descriptions and images using an accordion
Research method
Card sort
UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE
Insight Names of the packages and equipment not understandable
Solution Created comparison matrix of all packages. Added contextual descriptions
Research method
Card sort
UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE
Insight Personal Training Plans versus Membership Plans unclear; whether Personal Training includes membership confusing
Solution Added separate tables for Basic Membership and Personal Training plans. Added contextual descriptions.
Research method
Card sort
Issue − coding collaboratively on the Web site Disappearing code in CSS No versioning Propagation of unneeded files Confusing file names Too many working on site at once
Solutions Delete local files Ensure all are working on remote server files Keep a backup copy on a local machine Inventory files and delete unneeded Rename files using a consistent naming convention Restrict number of developers
TEAM CHALLENGE
Basecamp Strengths
Sharing files Topical conversations Assigning and tracking tasks Every post generated an email
Weaknesses Every post generated an email Not compatible with IE7 Minimal collaboration Not mobile device friendly Long lists of information
GoToMeeting Meeting with clients Meeting recorded for those not in attendance and future reference
Skype Real-time conversation while working on the protosite Meeting
TEAM COLLABORATION AND COMMUNICATION
QUESTIONS?
QUESTIONS?
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