Team 5Anu Vel l ineni

Chun-Ku Lin

Dawn Tarpinian

Doug Haker

Kim Wickens

THE EXERCISE COMPANY (TEC)

16 AUGUST 2012

BackgroundFitness club with emphasis on personal trainingOwned by two personal trainersLocated in the Smith Tower, Pioneer Square, Seattle

ABOUT TEC

IMPROVEMENT OPPORTUNITIES

Text-heavy/unrelated mix of topics/blog format

Vague termsUnused elements/stale

informationUninviting imageNegative tonePages missing contentPages

indistinguishable/can’t tell location in site

No personal trainer bios

…we may not be for you.

“We want to get the word out that we exist!”

Increase the number of members with training packages by 40%

Increase corporate memberships by 50%Capacity to increase overall membership from 150 to 400Lower cost site hosting

BUSINESS GOALS

Web analytics 2153 unique visitors 68% drop off rate at

membership page 51% left site from

page they entered on

Demographics Median household income:

$61,000 93% of site visitors from Seattle Use club 1 to 3 times/week 60% male, 40% female Average age around 50

RESEARCH FINDINGS

Search logs Equipment Exercise Membership Rates Trainers

Surveys Location/Address/Phone Personal trainer bios Hours Equipment Pricing

Task tested: find shower information for bikers and runners.

USABILITY RESEARCH

“I ’d rather f ind all the relevant information I need to make a decision about a club on the Web site so I don’t have to call them.”

PROSPECTIVE MEMBER

Looks for:Membership pricingHours and locationEquipment

“I need to know if a club’s workout philosophy is science-based and legit imate”

CORPORATE WELLNESS SPECIALIST

Looks for: Personal trainer bios Hours and location Corporate membership information

Finding Client wants to promote personal training memberships

Recommendation

Prioritize training in top level navigation

Research method

Interviews

FINDINGS RECOMMENDATIONS

Business Goal

FINDINGS RECOMMENDATIONS

Finding Users want to find personal trainer biographies

Recommendation

Add content and make findable−Home page or top level navigationPrioritize training in top level navigation

Research method

Surveys, interviews

User Need

FINDINGS RECOMMENDATIONS

Finding Unsure of weekend club hours

Recommendation

Add “Closed Saturday and Sunday”

Research method

User testing

User Testing

FINDINGS RECOMMENDATIONS

Finding Users looked in Other Services for Biker/Runner Shower membership

Recommendation

Add Biker/Runner information on Member Services page

Research method

User Testing

User Testing

UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE

Insight Information that users wanted to find was not easily findable.

Solution Business goals and important user information are highlighted on home page

Research method

Surveys, card sort, interviews

UI IMPROVEMENTS: OLD VERSUS IMPROVEDABOUT PAGE

Insight User had to search for information in blog-style blocks of text.

Solution Added drop-down navigation

Research method

Heuristic evaluation

UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE

Insight Equipment names not understandable

Solution Added contextual descriptions and images using an accordion

Research method

Card sort

UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE

Insight Names of the packages and equipment not understandable

Solution Created comparison matrix of all packages. Added contextual descriptions

Research method

Card sort

UI IMPROVEMENTS: OLD VERSUS IMPROVEDHOME PAGE

Insight Personal Training Plans versus Membership Plans unclear; whether Personal Training includes membership confusing

Solution Added separate tables for Basic Membership and Personal Training plans. Added contextual descriptions.

Research method

Card sort

Issue − coding collaboratively on the Web site Disappearing code in CSS No versioning Propagation of unneeded files Confusing file names Too many working on site at once

Solutions Delete local files Ensure all are working on remote server files Keep a backup copy on a local machine Inventory files and delete unneeded Rename files using a consistent naming convention Restrict number of developers

TEAM CHALLENGE

Basecamp Strengths

Sharing files Topical conversations Assigning and tracking tasks Every post generated an email

Weaknesses Every post generated an email Not compatible with IE7 Minimal collaboration Not mobile device friendly Long lists of information

GoToMeeting Meeting with clients Meeting recorded for those not in attendance and future reference

Skype Real-time conversation while working on the protosite Meeting

TEAM COLLABORATION AND COMMUNICATION

QUESTIONS?

QUESTIONS?