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TDC Advertising Report
August 2014
Late Summer/ Fall 2014 Campaign Overview
Dolphin Tale 2 In theatres September 12, 2014
Hertz/ Dollar/ Thrifty
Car Rental Hang Tags
9/15 – 11/15/14
Dolphin Tale 2 HANG TAGS
(1) custom back
creative version for TPA
& PIE with distribution
of 51,907 per month.
114,196 total split
proportionately
between airports.
Dolphin Tale 2 HANG TAGS
(1) custom back creative
version for MCO &
Sanford with distribution
of 103,956 per month.
228,703 total split
proportionately between
airports.
Dolphin Tale 2 TPA Airport Campaign
(4) Branded Shuttle Cars
Dolphin Tale 2 TPA Airport Campaign
(4) Branded Shuttle Cars: Window Clings
Dolphin Tale 2 TPA Airport Campaign
(4) Branded Shuttle
Cars: Door Wraps
Dolphin Tale 2 TPA Airport Campaign
(4) Branded Shuttle Cars:
Above-the-Door Panels
Dolphin Tale 2 TPA Airport Campaign
Shuttle Lobby Poster
‘Selfie’ Station
(1) Poster in each of
the four landside and
airside shuttle lobbys
Dolphin Tale 2 Promotional Support
Movietickets.com will promote the film release
and host a sweepstakes overlay offering a family
trip for 4 to visit Winter & Hope in Florida.
Dolphin Tale 2 Promotional Support
AMCTheatres.com will promote
the film release and host a
sweepstakes overlay on their
social channels offering a family
trip for 4 to visit Winter & Hope in
Florida.
Fall Broadcast TV Extended Campaign & Reach
:30 & :15 Bookend Schedules
In-State TV: (4) weeks 9/8-10/20/14
• Tampa/St. Pete
• Orlando
Out-of-State TV: (5) weeks 10/6-11/17/14
• Indianapolis
• Pittsburgh
• Cleveland
• Hartford-New Haven
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