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July 2013 TDC
Advertising Report
7/17/13
WHERE SUMMER ROCKS
97 million+ Estimated Campaign Impressions
from Paid Media
May 2013 – September 2013
13 Billboards: Tampa & Orlando
Radio: Tampa/ St Pete
TV: Tampa/ St Pete & Orlando
Print Campaign
Online Web Banner Campaigns
Social Media Efforts
Sweepstakes & Contests!
Summer Campaign 2013
Where Summer Rocks
Billboards – Tampa & Orlando
Summer Campaign 2013
Where Summer Rocks: Billboards – Tampa & Orlando
Summer Campaign 2013
Where Summer Rocks: Billboards – Tampa & Orlando
Summer Campaign 2013
Where Summer Rocks: Billboards – Tampa & Orlando
Where Summer Rocks
Summer Campaign 2013
Where Summer Rocks: Print
Summer Campaign 2013
Where Summer Rocks: Print – Cultural & Baseball Tags
Where Summer Rocks
Web Banners
Summer Campaign 2013
Where Summer Rocks: Web Banners - Flash
Summer Campaign 2013
Where Summer Rocks: Web Banners – Travora Interactive Campaign
Summer Campaign 2013
Where Summer Rocks: Web Banners – MNI Interactive Campaign
Where Summer Rocks
Landing Pages - Sweepstakes
Summer Campaign 2013
VisitStPeteClearwater.com: Homepage - sweepstakes promo & deals promo
Summer Campaign 2013
WhereSummerRocks.com: Landing Page – event calendar
Summer Campaign 2013
WhereSummerRocks.com: Landing Page – sweepstakes info & entry form
Grand Prize ROCK STAR GETAWAY Sweepstakes!
7-night stay for two inclusive of air, limo transportation,
concert tickets, spa, dining, shopping and a photo shoot!
Summer Campaign 2013
WhereSummerRocks.com: Landing Page – featured co-op & deals link
Summer Campaign 2013
Facebook – Campaign and Contest Promos
Summer Campaign 2013
Facebook – Grand Prize Rock Star Getaway Sweepstakes Promo
Summer Campaign 2013
Facebook – Promo Page for Foursquare, Rockumentary & Instagram Contests
Summer Campaign 2013
Facebook – Foursquare Contest
FOURSQUARE Contest!
Like VSPC on Foursquare,
follow to find the tip of the
day at a new location every
day.
Go to that location, and
check in with a photo of you
and your friends completing
our daily tip, then you’re
entered to win!
A new winner will be
randomly selected each day
to win a pair of Oakley™
sunglasses, event tickets,
hotel gift certificates
and more.
Summer Campaign 2013
Facebook – Rockumentary Contest
ROCKUMENTARY Contest!
Show us how you rock St.
Pete/Clearwater by creating your
own mini-rockumentary.
Use your phone or camera to
create a video of how you rock
our destination, upload it to
YouTube/Vine/Vimeo, and then
submit the video link to
You’ll be entered to win a GoPro
Hero3 Black Edition!
Summer Campaign 2013
Facebook – Instagram Contest
INSTAGRAM Contest!
Instagram your rockin'
summer in St.
Pete/Clearwater using the
hashtag
#WhereSummerRocks
for a chance to win weekly
prizes like concert tickets,
cruise tickets, museum
passes and more!
Where Summer Rocks
Performance To Date
WHERE SUMMER ROCKS
From 5/25 – 6/19/13:
Where Summer Rocks Landing Pages – 117,838 pageviews!
Sweepstakes entry numbers – 57,630 total entries!
Facebook: 897
Web: 54,728
Mobile: 2,005
Summer Campaign 2013
Questions?
Thank You!
