TCL Online Video Platform- Media

Delivering Superlative Digital Experiences for Customers around the GlobeTata Communications’ End to End Online Video Platform for Media Companies

Presented by:

Date: 08/07/2014

© Copyright 2012 Tata Communications Ltd. All rights reserved.

This is an executive pitch of our End to End Online Video Platform for a Media Customer.

For more details please reach out to:

Pooran.Panwar@tatacommunications.com

Objective of Presentation

2

Enterprise 2.0

• VIDEO IS MANDATORY • WEBSITE IS A GATEWAY TO YOUR BRAND • BYOD IS NOW THE NORM

Media 2.0

• Any Content, Any Device, Any Location • Instant Gratification • Actionable Analytics

Across Geographies

Across Platforms

Across Protocols

Ensuring the most Superior Digital Experience

HIGHEST QUALITY OF VIDEO EXPERIENCEWithout lowering focus on

the core business

Using advanced technology with high flexibility

And best-of-breed monetization tools

At the lowest total cost of ownership

• Need for a Future-proof Online Video Platform enabling you to manage the entire video workflow right form content upload to content analytics

• Need for a Tier 1 Global Content Distribution Network to ensure highest QoE to eyeballs across the globe

• Need for an end to end cloud based platform which integrates best of the above two with

− Seamless integration with existing video workflow

− Low TCO and High ROI

WE UNDERSTAND

ALL YOUR PAIN POINTS

One Future-proof Platform

Seamless integration with existing video

workflow

Scalability to meet viral peaks

High QoE across the globe

Low TCO, High ROI

© Copyright 2012 Tata Communications Ltd. All rights reserved.

DELIVERING END-TO-END TURNKEY VIDEO PLATFORMIN PARTNERSHIP WITH KALTURA

TATA COMMUNICATIONS

An out-of-the-box video platform that includes video management syndication , player, applications, and

delivery – all implemented and supported by a single cloud based platform

Business Intelligence & Analytics

StreamingOnline

Video PlatformElectronic

Software DeliveryWhole Site

Acceleration

Content SecurityMulti-Screen

Delivery

Flexible Cloud Storage Tata, Customer or

Cloud based

24x7x365Support

Additional Features

Product Stack

Superior Coverage & Performance (in both Emerging & Developed Markets)

Player• Fastest, most flexible

player in the market

• Sophisticated performance only available via tight integration with Tata CDN

Management Console

• Full-featured media workflow management

Kaltura MediaGo

• Turn-key content portal with monetization options

OVP Stack

Streaming : Live and On-Demand

API & Integration toolkits : Unlimited possibilities for custom builds

Multi Screen : Desktop, Smartphones, Tablets, OTT, Smart TV’s

Content Security : Content Targeting, Geo Blocking , DRM

Flexible Storage : CDN Storage, Customer Origin or Third party Storage

FROM ANY SOURCE TO ANY DESTINATION

END TO END ONLINE VIDEO PLATFORM

Management Console

Ingest Manage Publish

Player

Engage Monetize Analyze

Streaming

Distribute

Kaltura MediaGo

End User Interface Subscription

MANAGEMENT CONSOLE

Engage Monetize AnalyzeDistributeIngest Manage Publish

COMPLETE VIDEO WORKFLOW MANAGEMENT TOOL

• Complete Video Workflow Management Tool

Browser-based, modular structure

Managed all media from ingest to delivery

Automate distribution to third-party partners

Analytic reports providing clear visibility at every level

STREAMING• Global Tier 1 Video Streaming Platform – for HD/SD streaming

• Over Any Device – PC, Mac, Smartphones, Tablets, Set Top Boxes

• Supporting All Protocols – HLS, HDS, RTMP, RTSP

• With DVR, DRM, Live Archiving

• And super-easy provisioning through Management Console

Engage MonetizeAnalyzeDistributeIngest Manage Publish

Riding on our Tier 1 Global Internet Backbone, ensuring superlative per-formance in both emerging and developed markets

PLAYERIngest Manage Engage Monetize AnalyzeDistributePublish

THE FASTEST AND MOST FLEXIBLE CROSS-DEVICE SMART PLAYER

• Optimised user experience

• Responsive layout – Smaller players/screens keep important components

• Adaptive streaming flavour selector

• Social sharing – Robust configurable share options

KALTURA MEDIAGO

• Manage all video and rich media

• Stream to web and mobile

• Bill & Monetize with ease

• Customize to your brand’s look & feel

• Provide a great video experience

Ingest Manage Engage Monetize AnalyzeDistributePublish

AN END TO END COMPLETE TURN-KEY SOLUTION (NETFLIX IN A BOX)

End User Interface Subscription

End to End Online Video Platform

Tier 1 service provider with a global CDN

Not Just an OVP

• Beest of Kaltura’s leading open source video platform and TCL’s global Tier 1 CDN

• Fully Customizable solution with flexible deployment options

• Global CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries

• Most optimized caching platform to ensure maximum origin off load

• Streaming platform architected ground up for highly scalable HD streaming, any device, any where

• TCL’s complete suite of Media Services for broadcasters and content owners

• TCL’s complete suite of Network and Managed services for Enterprises

INGEST

DOWNLINKTELEPORT

BROADCASTER

LIVE EVENT

SWITCHINGCENTRE

TV

INTERNET

MOBILE

VOD

MANAGE DISTRIBUTE MONETIZE

CONTENT FLOW

VIDEO CONNECT

SATELLITEBROADCASTING

CONTENT TRANSFORM

CONTENT VAULT

CONTENT SHARE

VIDEO CONNECT

SATELLITEBROADCASTING

CONTENT FLOW

INTERGRATIONWITH THIRD PARTY

MONETIZATIONAS KALTURA

CDN

OVP

STADIUM ENTERPRISESTACK

CONNECTIVITY

HOSTING

SECURITY

DELIVERY

ANALYTICS

CONTENT PLAYOUT

Start a trial today!

Contact: cdn.solution@tatacommunications.com

APPENDIX

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Player: Optimized User Experience

The fastest, most flexible, cross-device smart player – now even better!

HTML

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Player: iOs/Android/Flash – All in 1

JavaScript HTML5 Api

iOS Media Player

Framework

Browser HTML5 API

Browser Chromless

Flash

Android MediaPlayer

iOS NativeKDP API

Android Native KDP API

Browser Embed JS KDP API

Plugins

Unified JSON Configuration, per player ID

On Page Javascript Plugins

CSS Based SkinPlugins with

UI

DRM HLS Offline DRM Offline MPEG DASH EME OSMF HLS

• Maximize ROI on your distribution strategy across native apps and web views. 

• Architecture for reusable plugins and configuration across platforms• Seamlessly integrate advanced live broadcasts streaming and DRM

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Player: Responsive Layout

• Smaller players/screens keep important components

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Player: Adaptive Streaming Flavor Selector

• Chrome Flash HLS

• Support HLS on desktop browsers + iOs

• MPEG-DASH for MediaSource API browsers

• Unified interface and events for source selection

• Multi-language, track selection (DASH + HLS)

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Player: Social Sharing

• Robust Configurable Share Options

• Start time, iframe, flash object, hosting page url

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Management Console: Back office for Media

• Complete Video Workflow Management Tool

• Browser-based, modular structure

• From ingest to delivery

• Manages all rich media

• Custom metadata

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Management Console: Customizable Workflow

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Management Console: Distribution Management

• Automate distribution to third-party partners

• Automate sunrise/sunset across all distributors

• Thumbnail + Metadata + Schedule + Flavor = Video Package

• Automatic Delivery/Manual Review

© Copyright 2012 Tata Communications Ltd. All rights reserved.

Management Console: Analytic Capabilities

• Content Reports - display information about the entire content of the account (for example, which

is the most viewed video or which videos were100% play-through)

• User and Community Reports - display information about all the end-users of this account (for

example, who was the top content contributor)

• Bandwidth Usage Reports – provide clear visibility into the resources (storage, bandwidth) used

by the publisher and different users

• User Level Reports - displays reports for a specific user and per specific content

• Device Reports – mobile, OS

• Analytics reports can be exported as a CSV

© Copyright 2012 Tata Communications Ltd. All rights reserved.

MediaGo: Turn-key paid content portal

• Monetizing your video catalog across global markets just got easier

© Copyright 2012 Tata Communications Ltd. All rights reserved.

MediaGo: Browse, Subscribe, Watch

• Monetizing your video catalog across global markets just got easier

© Copyright 2012 Tata Communications Ltd. All rights reserved.

MediaGo: A complete turn-key solution

• Manage all video and rich media

• Stream to web and mobile

• Bill & Monetize with ease

• Customize to your brand’s look & feel

• Provide a great video experience