Tatton Baird Style Guide

BRAND GUIDELINES

TYPEFACES

LAUDANUM A beautifully retro modern title typeface.

TATTON BAIRDABCDEFGHIJKLMNO

PQRSTUVWXYZ

1234567890 !?$%&

Sigmar A fun and bold display typeface for short items.

Springville UtahABCDEFGHIJKLMNO

PQRSTUVWXYZ1234567890 !?$%&

Questa A classic seriftypeface with timeless appeal.

Custom. Blocked. Cleaned.ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !?$%&

Made in the U.S.A.

Made with traditional methods dating back

to the first hatters in the Utah territory, Tatton Baird provides the finest quiality cutom hats in the western united states.

TATTON BAIRD HATS

PRIMARY MARK This custom illustrated word mark embodies the brand by evoking an upscale, time-less western feel.

This custom illustrated word mark embodies the brand by evoking an upscale, timeless western feel.This custom illustrated word mark embodies the brand by evoking an upscale, timeless western feel.

Secondary Marks In times when the primary mark is not appropriate, these may be used to represent the brand.

In times when the primary mark is not appropriate, these may In times when the primary mark is not appropriate, these may be used to represent the brand.

Marks & Logos

Colors

Charcoal A base color inspired by the hats them-selves.

CMYK: 62,56,61,37 RGB: 82,79,74

Brown A strong secondary color to bring a manly touch

CMYK: 0,37,48,63 RGB: 94,59,49

Gold This secondary color elevates the whole with rich warm hues

CMYK: 11,34,93,0 RGB: 227,170,51

Teal A light accent color that is both unique and bold

CMYK: 70,1,58,0 RGB: 65,184,143

© Taton Baird 2015