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Final Version of TB Style Guide
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BRAND GUIDELINES
TYPEFACES
LAUDANUM A beautifully retro modern title typeface.
TATTON BAIRDABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890 !?$%&
Sigmar A fun and bold display typeface for short items.
Springville UtahABCDEFGHIJKLMNO
PQRSTUVWXYZ1234567890 !?$%&
Questa A classic seriftypeface with timeless appeal.
Custom. Blocked. Cleaned.ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !?$%&
Made in the U.S.A.
Made with traditional methods dating back
to the first hatters in the Utah territory, Tatton Baird provides the finest quiality cutom hats in the western united states.
TATTON BAIRD HATS
PRIMARY MARK This custom illustrated word mark embodies the brand by evoking an upscale, time-less western feel.
This custom illustrated word mark embodies the brand by evoking an upscale, timeless western feel.This custom illustrated word mark embodies the brand by evoking an upscale, timeless western feel.
Secondary Marks In times when the primary mark is not appropriate, these may be used to represent the brand.
In times when the primary mark is not appropriate, these may In times when the primary mark is not appropriate, these may be used to represent the brand.
Marks & Logos
Colors
Charcoal A base color inspired by the hats them-selves.
CMYK: 62,56,61,37 RGB: 82,79,74
Brown A strong secondary color to bring a manly touch
CMYK: 0,37,48,63 RGB: 94,59,49
Gold This secondary color elevates the whole with rich warm hues
CMYK: 11,34,93,0 RGB: 227,170,51
Teal A light accent color that is both unique and bold
CMYK: 70,1,58,0 RGB: 65,184,143
© Taton Baird 2015