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Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010

Why is Specialty Coffee Important?• Consumers love coffee

Nearly four out of five Americans 18+ drink coffee

56% of consumers drink coffee daily, up vs. 49% in 2004

• Coffee and Specialty Coffee are popular and remain so

24% of the adult population consumed a gourmet coffee beverage on a daily basis in 2010, up vs. 14% in 2009

Foodservice coffee segment is experiencing 10‐12% annual revenue increases, driven almost exclusively by upscale quality coffee programs and espresso based beverages

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• A simple way to increase check average

Customers have increasingly come to view coffee and coffee‐based beverages as an affordable luxury for which they are willing to pay more

A growing number of chain restaurants now view coffee as an important contribution to both increased traffic and profits

• Lasting impression of “dining experience”

Operators are focusing on the quality of coffee being served because they feel it is the last impression a patron takes with them from their dining experience

As a result of actual or perceived up‐scaling of coffee program, within casual dining, a correlation was identified between such action and the ordering of desserts, thus increasing the average check size

Why is Specialty Coffee Important?

Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010

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7.2

31.3

Total Occasions Occasions including SpecialtyCoffee

Desserts M.I.

Menu Importance of DessertsCasual Dining Restaurants - YE Aug 10

When specialty coffee is ordered, the percent of all meals / snacks including a dessert increase by a factor of 4+

Why is Specialty Coffee Important?

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• Low‐cost, high‐quality espresso program• Add‐on to an existing hot beverage program• Intelligent equipment and barcode 

technology ensures consistency and quality• Core 5 foodservice skus – espresso (caf and 

decaf), cappuccino and latte milk creamers, and hot chocolate

• Minimal training and maintenance required• POS is available and critical to drive 

awareness and trial with consumers

Tassimo Professional in Foodservice – Why?

EASY!• On‐trend, high‐profit opportunity• Incremental revenue stream or a high

quality/lower cost alternative to traditional espresso systems

• Opportunity to drive increased beverage sales (including alcoholic) and dessert sales

• Can increase check average and server tips

PROFITABLE!

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• Increase Profits – an incremental, higher‐margin beverage item that can be added to an existing beverage program.

• Increase Sales – aside from an incremental beverage sale, if managed properly, a program like this can also grow dessert sales 4 times what they currently are.

• Retain Customers – some of your customers who are interested in espresso‐based beverages may seek out other restaurants for their food and beverage needs; making this available will enhance their experience and keep them coming to your restaurant.

Tassimo Pro Can Help With Key Customer Business Needs

• Attract New Customers – some customers may not visit your restaurant because they get a cappuccino elsewhere – once they learn they can get one at your restaurant, and at the same time have a great meal and overall dining experience, you’ll be able to bring in new customers.

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Easy Way to Drive Incremental Profit

$0.69Cost to Make an Espresso (1 T‐Disc)

$2.95Operator Can Sell For

$2.26 or 76%Operator Profit/Serving

$1.58Cost to Make a 

Cappuccino (2 T‐Discs)

$4.95Operator Can Sell For

$3.37 or 68%Operator Profit/Serving

$1.58Cost to Make a Latte 

(2 T‐Discs)

$4.95Operator Can Sell For

$3.37 or 68%Operator Profit/Serving

$0.99Cost to Make a Hot Chocolate (1 T‐Disc)

$3.95Operator Can Sell For

$2.96 or 74%Operator Profit/Serving

$1.88Cost to Make a Mocha 

(2 T‐Discs)

$4.95Operator Can Sell For

$3.07 or 62%Operator Profit/Serving

Espresso Cappuccino Latte Hot Chocolate Mochaccino

* Costs reflect a 20% distributor mark‐up. Does not take into consideration syrups and/or other ingredients.

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APPENDIX:The Tassimo Professional System

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• Tassimo Professional is a single‐serve gourmet hot beverage system system unlike anything in the foodservice industry

• With one touch of a button, a delicious cup of espresso, cappuccino, latte, hot chocolate, coffee, or tea is delivered. It’s almost as though there’s a Barista Inside!

• Patented technology – equipment and products

• On‐demand system ensures consistency, quality and no product waste

• Intelligent equipment that features several programming/support features

• Real espresso, real liquid milk, and real chocolate syrup

• Comprehensive training and support programs

• Provides an easy, lower cost espresso‐based beverage program option that can generate incremental revenue

Tassimo Professional Is…

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…An Operator’s Dream…Tassimo Professional: Quality & Simplicity

• The Tassimo equipment footprint is small and compact

• Extremely easy to use, no Barista needed…just a T‐Disc and a finger

• The T‐Disc system ensures consistency, quality and no product waste

• Minimal cleaning needed, just once a day with a T‐Disc

• There are 16 product varieties, with a recommended Core 5

• The Core 5 enable you to make espresso, cappuccino, latte, mocha and hot chocolate. Plus with existing bar items, be it syrups and alcohol, the drink combination are endless…be it hot & cold

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How It Works – The Intelligence Within

• Scannable T‐Discs contain a precise amount of premium ground coffee, tea or chocolate, as well as brewing instructions for the machine

• Bar code reader controls water temperature, volume, flow rate and time

• Streamlined design requires less space than competing systems

• LCD display is user‐friendly and provides simple, easy‐to‐follow instructions

• Touch‐sensitive start button simplifies the brewing process through one‐touch activation

• Espresso is brewed on‐demand, using technology not easily duplicated

• Milk‐based beverages such as lattes and cappuccinos are brewed using real liquid milk

• Self‐cleaning technology uses steam to automatically purge brewing components after every drink

• Flash heating delivers coffee in about one minute and specialty beverages in less than two minutes

• Dual water system gives you the option of either filling the machine manually (4L capacity) or plumbing to a water source

• Internal waste bin stows away ejected T‐Discs without mess

• Modular assembly allows easy maintenance access

• Guaranteed reliable with a 12‐month warranty from date of purchase

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• Drink Preparation:• Grind and tamp the beans

• Brew the espresso

• Pour and steam/froth the milk

• Combine the espresso and the milk

• Clean the wand and monitor the hopper

• Key Watch‐Outs:• Is the Barista properly trained?

• Is the milk managed appropriately?

• Does the machine work?

• Has the machine been maintained properly?

• Critical daily cleaning – 20+ minutes

• Drink Preparation:• Open the handle and insert the T‐Disc

• Press the button

• Key Advantages:• Is the Barista properly trained? 

Insert the T‐Disc and press the button!

• Is the milk managed appropriately?Real liquid milk, shelf stable for 12 months!

• Does the machine work?With a touch of the button; service via quick support network

• Has the machine been maintained properly? Simple steps for daily cleaning

Save Time and Labor vs. Traditional Equipment!

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Generations of Swedish Kings have given our coffee their royal seal. Gevalia Kaffe is committed to providing a unique, super premium coffee experience

First‐Class Brands

Suchard Hot Chocolate is a rich creamy sensation of delicious chocolate, brought to you by one of Europe’s oldest confection brands – a pure indulgence.

Since 1706, Twinings has given tea lovers around the world unparalleled pleasure. Delicate tea leaves are expertly steeped in the Tassimo Professional system

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DescriptionPrice Per T-Disc Into Distribution

GEVALIA Coffee – Espresso (caf & decaf); Signature Blend (caf & decaf); French Vanilla; Swiss Hazelnut

$0.69

GEVALIA Coffee – Dark Roast; Rainforest Alliance Certified™ 100% Colombian; Rainforest Alliance Certified™ Breakfast Blend

$0.69

TWININGS Tea – Earl Grey; English Breakfast; and Green Tea $0.69

TASSIMO Milk – Cappuccino; Latte; and Fat Free Cappuccino $0.89

SUCHARD Hot Chocolate $0.99

T‐Disc Pricing

• 16 total skus – focus on the Core 5 Foodservice skus: Espresso, Espresso Decaf, Cappuccino Milk Creamer (regular and fat free), Latte Milk Creamer, and Hot Chocolate

• T-Disc system ensures consistency, quality, and no product waste – barcodes tell the machine how to prep the drink

• Scannable T-Discs contain a precise amount of premium ground coffee, tea or chocolate, as well as brewing instructions for the machine

• Bar code reader controls water temperature, volume, flow rate and time

• Real espresso, real liquid milk, real chocolate syrup

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Flow Wrap(5 per case)

Carton(2 per flow wrap; 

10 per case)

T‐Disc(4 liquid or 8 dry T‐Discs per 

carton; 8 or 16 per flow wrap; 40 or 80 per case)

Core Foodservice SKUs

PRODUCT NAME SKUCase

WeightT-Discs/

CaseShelf Life

TSMO PRO GEVALIA ESPRESSO CAF 43000-02376 1.39 80 360 daysTSMO PRO GEVALIA ESPRESSO DCF 43000-02377 1.39 80 360 daysTSMO PRO LATTE MILK CREAMER 43000-02381 4.00 40 360 daysTSMO PRO CAPPUCCINO MILK CRMR 43000-02415 3.91 40 360 daysTSMO PRO FF CPPCNO MILK CRMR 43000-04039 3.91 40 270 daysTSMO PRO SUCHARD HOT CHOC 43000-02387 3.97 40 270 days

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Shelf Life (in the flow wraps): Coffee and Milk Creamers are 360 days, Hot Chocolate is 270 days, and Tea is 540 days

Recommended Core 6

Tassimo Professional Product PortfolioProduct Name/Flavor Pack Format Cs Net Wt Kraft Item #

GEVALIA Dark Roast 80 T-Discs/Case T-Discs 1.54 lbs. 03701

GEVALIA Espresso 80 T-Discs/Case T-Discs 1.39 lbs. 02376

GEVALIA Espresso Decaf 80 T-Discs/Case T-Discs 1.39 lbs. 02377

GEVALIA French Vanilla 80 T-Discs/Case T-Discs 1.48 lbs. 02384

GEVALIA Hazelnut 80 T-Discs/Case T-Discs 1.39 lbs. 02379

GEVALIA Signature Blend 80 T-Discs/Case T-Discs 1.39 lbs. 66012

GEVALIA Signature Blend Decaf 80 T-Discs/Case T-Discs 1.39 lbs. 02386

SUCHARD Hot Chocolate Syrup 40 T-Discs/Case T-Discs 3.97 lbs. 02387

TASSIMO Cappuccino Milk Creamer 40 T-Discs/Case T-Discs 3.91 lbs. 02415

TASSIMO Fat Free Cappuccino Milk Creamer 40 T-Discs/Case T-Discs 4.00 lbs. 04039

TASSIMO Latte Milk Creamer 40 T-Discs/Case T-Discs 4.00 lbs. 02381

TWININGS Earl Grey Tea 80 T-Discs/Case T-Discs 0.47 lb. 02382

TWININGS Green Tea 80 T-Discs/Case T-Discs 0.37 lb. 02383

TWININGS English Breakfast Tea 80 T-Discs/Case T-Discs 0.42 lb. 03702

GEVALIA Rainforest Alliance Certified™100% Colombian Coffee

80 T-Discs/Case T-Discs 1.39 lbs. 66028

GEVALIA Rainforest Alliance Certified™Breakfast Blend Coffee

80 T-Discs/Case T-Discs 1.55 lbs. 66029

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