Tassimo Pro - Restaurant Presentation Pro - Restaurant... · • Tassimo Professional is a single‐serve gourmet hot beverage system system unlike anything in the foodservice industry

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972.964.JAVAwww.officeperkscoffee.com

Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010

Why is Specialty Coffee Important?• Consumers love coffee

Nearly four out of five Americans 18+ drink coffee

56% of consumers drink coffee daily, up vs. 49% in 2004

• Coffee and Specialty Coffee are popular and remain so

24% of the adult population consumed a gourmet coffee beverage on a daily basis in 2010, up vs. 14% in 2009

Foodservice coffee segment is experiencing 10‐12% annual revenue increases, driven almost exclusively by upscale quality coffee programs and espresso based beverages

972.964.JAVAofficeperkscoffee.com

• A simple way to increase check average

Customers have increasingly come to view coffee and coffee‐based beverages as an affordable luxury for which they are willing to pay more

A growing number of chain restaurants now view coffee as an important contribution to both increased traffic and profits

• Lasting impression of “dining experience”

Operators are focusing on the quality of coffee being served because they feel it is the last impression a patron takes with them from their dining experience

As a result of actual or perceived up‐scaling of coffee program, within casual dining, a correlation was identified between such action and the ordering of desserts, thus increasing the average check size

Why is Specialty Coffee Important?

Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010


7.2

31.3

Total Occasions Occasions including SpecialtyCoffee

Desserts M.I.

Menu Importance of DessertsCasual Dining Restaurants - YE Aug 10

When specialty coffee is ordered, the percent of all meals / snacks including a dessert increase by a factor of 4+

Why is Specialty Coffee Important?


• Low‐cost, high‐quality espresso program• Add‐on to an existing hot beverage program• Intelligent equipment and barcode

technology ensures consistency and quality• Core 5 foodservice skus – espresso (caf and

decaf), cappuccino and latte milk creamers, and hot chocolate

• Minimal training and maintenance required• POS is available and critical to drive

awareness and trial with consumers

Tassimo Professional in Foodservice – Why?

EASY!• On‐trend, high‐profit opportunity• Incremental revenue stream or a high

quality/lower cost alternative to traditional espresso systems

• Opportunity to drive increased beverage sales (including alcoholic) and dessert sales

• Can increase check average and server tips

PROFITABLE!


• Increase Profits – an incremental, higher‐margin beverage item that can be added to an existing beverage program.

• Increase Sales – aside from an incremental beverage sale, if managed properly, a program like this can also grow dessert sales 4 times what they currently are.

• Retain Customers – some of your customers who are interested in espresso‐based beverages may seek out other restaurants for their food and beverage needs; making this available will enhance their experience and keep them coming to your restaurant.

Tassimo Pro Can Help With Key Customer Business Needs

• Attract New Customers – some customers may not visit your restaurant because they get a cappuccino elsewhere – once they learn they can get one at your restaurant, and at the same time have a great meal and overall dining experience, you’ll be able to bring in new customers.


Easy Way to Drive Incremental Profit

$0.69Cost to Make an Espresso (1 T‐Disc)

$2.95Operator Can Sell For

$2.26 or 76%Operator Profit/Serving

$1.58Cost to Make a

Cappuccino (2 T‐Discs)



$1.58Cost to Make a Latte

(2 T‐Discs)



$0.99Cost to Make a Hot Chocolate (1 T‐Disc)



$1.88Cost to Make a Mocha

(2 T‐Discs)



Espresso Cappuccino Latte Hot Chocolate Mochaccino

* Costs reflect a 20% distributor mark‐up. Does not take into consideration syrups and/or other ingredients.


APPENDIX:The Tassimo Professional System


• Tassimo Professional is a single‐serve gourmet hot beverage system system unlike anything in the foodservice industry

• With one touch of a button, a delicious cup of espresso, cappuccino, latte, hot chocolate, coffee, or tea is delivered. It’s almost as though there’s a Barista Inside!

• Patented technology – equipment and products

• On‐demand system ensures consistency, quality and no product waste

• Intelligent equipment that features several programming/support features

• Real espresso, real liquid milk, and real chocolate syrup

• Comprehensive training and support programs

• Provides an easy, lower cost espresso‐based beverage program option that can generate incremental revenue

Tassimo Professional Is…


…An Operator’s Dream…Tassimo Professional: Quality & Simplicity

• The Tassimo equipment footprint is small and compact

• Extremely easy to use, no Barista needed…just a T‐Disc and a finger

• The T‐Disc system ensures consistency, quality and no product waste

• Minimal cleaning needed, just once a day with a T‐Disc

• There are 16 product varieties, with a recommended Core 5

• The Core 5 enable you to make espresso, cappuccino, latte, mocha and hot chocolate. Plus with existing bar items, be it syrups and alcohol, the drink combination are endless…be it hot & cold


How It Works – The Intelligence Within

• Scannable T‐Discs contain a precise amount of premium ground coffee, tea or chocolate, as well as brewing instructions for the machine

• Bar code reader controls water temperature, volume, flow rate and time

• Streamlined design requires less space than competing systems

• LCD display is user‐friendly and provides simple, easy‐to‐follow instructions

• Touch‐sensitive start button simplifies the brewing process through one‐touch activation

• Espresso is brewed on‐demand, using technology not easily duplicated

• Milk‐based beverages such as lattes and cappuccinos are brewed using real liquid milk

• Self‐cleaning technology uses steam to automatically purge brewing components after every drink

• Flash heating delivers coffee in about one minute and specialty beverages in less than two minutes

• Dual water system gives you the option of either filling the machine manually (4L capacity) or plumbing to a water source

• Internal waste bin stows away ejected T‐Discs without mess

• Modular assembly allows easy maintenance access

• Guaranteed reliable with a 12‐month warranty from date of purchase


• Drink Preparation:• Grind and tamp the beans

• Brew the espresso

• Pour and steam/froth the milk

• Combine the espresso and the milk

• Clean the wand and monitor the hopper

• Key Watch‐Outs:• Is the Barista properly trained?

• Is the milk managed appropriately?

• Does the machine work?

• Has the machine been maintained properly?

• Critical daily cleaning – 20+ minutes

• Drink Preparation:• Open the handle and insert the T‐Disc

• Press the button

• Key Advantages:• Is the Barista properly trained?

Insert the T‐Disc and press the button!

• Is the milk managed appropriately?Real liquid milk, shelf stable for 12 months!

• Does the machine work?With a touch of the button; service via quick support network

• Has the machine been maintained properly? Simple steps for daily cleaning

Save Time and Labor vs. Traditional Equipment!


Generations of Swedish Kings have given our coffee their royal seal. Gevalia Kaffe is committed to providing a unique, super premium coffee experience

First‐Class Brands

Suchard Hot Chocolate is a rich creamy sensation of delicious chocolate, brought to you by one of Europe’s oldest confection brands – a pure indulgence.

Since 1706, Twinings has given tea lovers around the world unparalleled pleasure. Delicate tea leaves are expertly steeped in the Tassimo Professional system


DescriptionPrice Per T-Disc Into Distribution

GEVALIA Coffee – Espresso (caf & decaf); Signature Blend (caf & decaf); French Vanilla; Swiss Hazelnut

$0.69

GEVALIA Coffee – Dark Roast; Rainforest Alliance Certified™ 100% Colombian; Rainforest Alliance Certified™ Breakfast Blend

$0.69

TWININGS Tea – Earl Grey; English Breakfast; and Green Tea $0.69

TASSIMO Milk – Cappuccino; Latte; and Fat Free Cappuccino $0.89

SUCHARD Hot Chocolate $0.99

T‐Disc Pricing

• 16 total skus – focus on the Core 5 Foodservice skus: Espresso, Espresso Decaf, Cappuccino Milk Creamer (regular and fat free), Latte Milk Creamer, and Hot Chocolate

• T-Disc system ensures consistency, quality, and no product waste – barcodes tell the machine how to prep the drink

• Scannable T-Discs contain a precise amount of premium ground coffee, tea or chocolate, as well as brewing instructions for the machine

• Bar code reader controls water temperature, volume, flow rate and time

• Real espresso, real liquid milk, real chocolate syrup


Flow Wrap(5 per case)

Carton(2 per flow wrap;

10 per case)

T‐Disc(4 liquid or 8 dry T‐Discs per

carton; 8 or 16 per flow wrap; 40 or 80 per case)

Core Foodservice SKUs

PRODUCT NAME SKUCase

WeightT-Discs/

CaseShelf Life

TSMO PRO GEVALIA ESPRESSO CAF 43000-02376 1.39 80 360 daysTSMO PRO GEVALIA ESPRESSO DCF 43000-02377 1.39 80 360 daysTSMO PRO LATTE MILK CREAMER 43000-02381 4.00 40 360 daysTSMO PRO CAPPUCCINO MILK CRMR 43000-02415 3.91 40 360 daysTSMO PRO FF CPPCNO MILK CRMR 43000-04039 3.91 40 270 daysTSMO PRO SUCHARD HOT CHOC 43000-02387 3.97 40 270 days


Shelf Life (in the flow wraps): Coffee and Milk Creamers are 360 days, Hot Chocolate is 270 days, and Tea is 540 days

Recommended Core 6

Tassimo Professional Product PortfolioProduct Name/Flavor Pack Format Cs Net Wt Kraft Item #

GEVALIA Dark Roast 80 T-Discs/Case T-Discs 1.54 lbs. 03701

GEVALIA Espresso 80 T-Discs/Case T-Discs 1.39 lbs. 02376

GEVALIA Espresso Decaf 80 T-Discs/Case T-Discs 1.39 lbs. 02377

GEVALIA French Vanilla 80 T-Discs/Case T-Discs 1.48 lbs. 02384

GEVALIA Hazelnut 80 T-Discs/Case T-Discs 1.39 lbs. 02379

GEVALIA Signature Blend 80 T-Discs/Case T-Discs 1.39 lbs. 66012

GEVALIA Signature Blend Decaf 80 T-Discs/Case T-Discs 1.39 lbs. 02386

SUCHARD Hot Chocolate Syrup 40 T-Discs/Case T-Discs 3.97 lbs. 02387

TASSIMO Cappuccino Milk Creamer 40 T-Discs/Case T-Discs 3.91 lbs. 02415

TASSIMO Fat Free Cappuccino Milk Creamer 40 T-Discs/Case T-Discs 4.00 lbs. 04039

TASSIMO Latte Milk Creamer 40 T-Discs/Case T-Discs 4.00 lbs. 02381

TWININGS Earl Grey Tea 80 T-Discs/Case T-Discs 0.47 lb. 02382

TWININGS Green Tea 80 T-Discs/Case T-Discs 0.37 lb. 02383

TWININGS English Breakfast Tea 80 T-Discs/Case T-Discs 0.42 lb. 03702

GEVALIA Rainforest Alliance Certified™100% Colombian Coffee

80 T-Discs/Case T-Discs 1.39 lbs. 66028

GEVALIA Rainforest Alliance Certified™Breakfast Blend Coffee

80 T-Discs/Case T-Discs 1.55 lbs. 66029


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Tassimo Pro - Restaurant Presentation Pro - Restaurant... · • Tassimo Professional is a single‐serve gourmet hot beverage system system unlike anything in the foodservice industry