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The UX of Data@calexity
Synapse
lexroman.com/uxofdata
I’m lex Roman
I’m lex Roman
Find me @calexity
there is a disconnecthappening
@calexity
@calexity
Product person Data person
@calexity
Product person Data person
ProductProduct product product
@calexity
Product person Data person
data data data data
@calexity
Product person Data person
gap of confusion
@calexity
Product person Data person
gap of confusion
marketing
strategy
designengineering
analyst
TFW no one understands the data
@calexity
how do people on your team experience data?
@calexity
roles
systems
capabilities
@calexity
@calexity
roles
systems
capabilities
@calexity
wayne from marketing
I wonder how many people do x,y,z
@calexity
wayne from marketing
but I don’t know who can help. I guess I’ll just
make something up and suck at my job.
data science
@calexity
Product
designengineering
no clear ownership
data engineering
business analysts
marketing
of defining priorities of choosing tools of adding users of the data infrastructure Of event naming of qa-ing dataof reporting outof teaching othersof data integrity
Who s in charge?’
Rachel in Marketing Or Juan in Engineering
“ Who can help me with Google Analytics?”
“”
one on ones send out surveys hold workshops just decide yourself better org chartstry one thing at a timehold smaller group sessions
techniques
@calexity
wayne from marketing
score! now I know who can help me
@calexity
roles
systems
capabilities
@calexity
i’m looking for a thing
sophia from product
@calexity
404!can’t find
thing!
sophia from product
choose tools your team understands
@calexity
@calexityit doesn’t have to be this way
@calexityWHAT AM I LOOKING AT
@calexitymode analytics
yes This!
@calexityamplitude
yes also This!
@calexityamplitude
Wow!
connect data back to humanity
@calexity
User.BoughtBought_itemUser_Bought_itemPurchasepurchased_dressPurchase_dressCheckout Checked-out completed_purchase PurchaseCompleted checkout.complete User_ClickedUser.BoughtBought_itemUser_Bought_itempurchased_dressPurchase_dressCheckout Checked-out
humanize naming conventions
searched_Experiences
selected_experience
Viewed_dates
@calexity
Put definitions and instructions where people are looking
@calexity
preach!
@calexity
sophia from product
hooray! found the
thing!
@calexity
roles
systems
capabilities
@calexity
gerald from design
I’m just not a numbers person
a team that understands data makes data-informed decisions
@calexity
teachslack messagesblog posts
tutorials
chart reviewslunchtalks
@calexity
Treehouse Online
Treehouse Online
Workshop
@calexity
what is this chart? where is the data coming from? why did this go up?why did that go down? Is this the right view? is this the best time period? what’s changed? what are we missing? Who should we invite to look at this? is everyone looking at the same thing? how does this help get us close to our goals? are we sure all these events are firing? what do we know about the these people? What do we know about the those people? what else do we need to know?what’s my name again?
encourage questions
Helpbe open and patient
record videos
pair people up
hold office hoursuse slack channels
@calexity
@calexity
gerald from design
wow! I can see the impact of my
work!
it’s up to us to fill the gap of confusion
@calexity
@calexity
Product person Data person
marketing
strategy
designengineering
analyst
gap of confusion
empower understanding with
@calexity@calexity
a better data experience
@calexity
Product person Data person
marketing
strategy
designengineering
analyst
clear roles
intuitive systems
capable team
@calexity@calexity
(literally everyone at your company)
I feel so empowered!
I know how to use data!
thank you
lexroman.com/uxofdata
The UX of Data@calexity
Synapse
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