The UX of Data@calexity

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lexroman.com/uxofdata

I’m lex Roman

I’m lex Roman

Find me @calexity

there is a disconnecthappening

@calexity

@calexity

Product person Data person

@calexity

Product person Data person

ProductProduct product product

@calexity

Product person Data person

data data data data

@calexity

Product person Data person

gap of confusion

@calexity

Product person Data person

gap of confusion

marketing

strategy

designengineering

analyst

TFW no one understands the data

@calexity

how do people on your team experience data?

@calexity

roles

systems

capabilities

@calexity

@calexity

roles

systems

capabilities

@calexity

wayne from marketing

I wonder how many people do x,y,z

@calexity

wayne from marketing

but I don’t know who can help. I guess I’ll just

make something up and suck at my job.

data science

@calexity

Product

designengineering

no clear ownership

data engineering

business analysts

marketing

of defining priorities of choosing tools of adding users of the data infrastructure Of event naming of qa-ing dataof reporting outof teaching othersof data integrity

Who s in charge?’

Rachel in Marketing Or Juan in Engineering

“ Who can help me with Google Analytics?”

“”

one on ones send out surveys hold workshops just decide yourself better org chartstry one thing at a timehold smaller group sessions

techniques

@calexity

wayne from marketing

score! now I know who can help me

@calexity

roles

systems

capabilities

@calexity

i’m looking for a thing

sophia from product

@calexity

404!can’t find

thing!

sophia from product

choose tools your team understands

@calexity

@calexityit doesn’t have to be this way

@calexityWHAT AM I LOOKING AT

@calexitymode analytics

yes This!

@calexityamplitude

yes also This!

@calexityamplitude

Wow!

connect data back to humanity

@calexity

User.BoughtBought_itemUser_Bought_itemPurchasepurchased_dressPurchase_dressCheckout Checked-out completed_purchase PurchaseCompleted checkout.complete User_ClickedUser.BoughtBought_itemUser_Bought_itempurchased_dressPurchase_dressCheckout Checked-out

humanize naming conventions

searched_Experiences

selected_experience

Viewed_dates

@calexity

Put definitions and instructions where people are looking

@calexity

preach!

@calexity

sophia from product

hooray! found the

thing!

@calexity

roles

systems

capabilities

@calexity

gerald from design

I’m just not a numbers person

a team that understands data makes data-informed decisions

@calexity

teachslack messagesblog posts

tutorials

chart reviewslunchtalks

@calexity

Treehouse Online

Treehouse Online

Workshop

@calexity

what is this chart? where is the data coming from? why did this go up?why did that go down? Is this the right view? is this the best time period? what’s changed? what are we missing? Who should we invite to look at this? is everyone looking at the same thing? how does this help get us close to our goals? are we sure all these events are firing? what do we know about the these people? What do we know about the those people? what else do we need to know?what’s my name again?

encourage questions

Helpbe open and patient

record videos

pair people up

hold office hoursuse slack channels

@calexity

@calexity

gerald from design

wow! I can see the impact of my

work!

it’s up to us to fill the gap of confusion

@calexity

@calexity

Product person Data person

marketing

strategy

designengineering

analyst

gap of confusion

empower understanding with

@calexity@calexity

a better data experience

@calexity

Product person Data person

marketing

strategy

designengineering

analyst

clear roles

intuitive systems

capable team

@calexity@calexity

(literally everyone at your company)

I feel so empowered!

I know how to use data!

thank you

lexroman.com/uxofdata

The UX of Data@calexity

Synapse