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In April of 2015, SwiftKey analyzed more than a billion pieces of emoji data to learn how speakers of different languages use emoji. According to The Atlantic, SwiftKey has the biggest database of emoji in the world. In this report, we look at 15 new languages and an additional 500,000 emoji beyond the 16 languages previously analyzed in order to expand what we know about how this emerging image-based ‘language’ is being used all over the world.
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SwiftKeyEmojiReportPartTwo-June2015
1.5BILLIONEMOJIInAprilof2015,SwiftKey analyzed morethanabillionpiecesofemojidatatolearnhow speakersofdifferentlanguagesuseemoji.AccordingtoTheAtlantic,SwiftKeyhasthebiggestdatabaseofemojiintheworld.Inthisreport,welookat15newlanguagesandanadditional500,000emojibeyondthe16languagespreviouslyanalyzedinordertoexpandwhatweknowabouthowthisemergingimagebasedlanguageisbeingusedallovertheworld.Thenewlanguages analyzedinclude:1
1. Croatian2. Czech3. Danish4. Dutch5. Finnish6. FrenchCanadian7. Greek8. Hinglish(English/Hindihybrid)
9. Hungarian10. Norwegian11. Portuguese12. Romanian13. Serbian14. Slovakian15. Swedish
Thisreportanalyzeslanguagesandlanguagevariants(egFrenchvsCanadianFrench)across60emojicategories.ThefindingsinthisreportcamefromananalysisofaggregateSwiftKeyClouddataoverafourmonthperiodbetweenOctober2014andJanuary2015,andincludesbothAndroidandiOSdevices. BackgroundonSwiftKey:SwiftKeyKeyboardisthe'mindreading'hitkeyboardappforiPhoneandAndroidknownforlearningandpredictingyourfavoritewords,phrasesandemojisometimeswithstartlingaccuracy.SwiftKeyusershavesavednearlytwotrillionkeystrokesandmorethan23,000yearsincombinedtypingtime.FoundedinLondonin2008,SwiftKey'stechnologyisnowfoundonmorethan250Mdevicesworldwide.Learnmoreatwww.swiftkey.com.
MediamayreachtheSwiftKeyPRteamatpress@swiftkey.comDownloadSwiftKeyhere:
1basedonlanguagesenabledbyusersoftheSwiftKeyKeyboardapp
KEYFINDINGS:
Swedishspeakers,whosehomelandisfamousforitscrisp,softandsweetbreads,usethe
breademoji( )morethananyotherlanguage NorthPoledwellingDanish,NorwegianandSwedishspeakersusetheSantaemojimore
thanallotherlanguages(Interestingly,theirFinnishspeakingneighborsunderindexfortheSantaemoji,despiteaFinlandtownclaimingthetitleofSantasbirthplace)
Finnishspeakersuse8xmoreblackmoonemoji( )thananyotherlanguage(anodtotheirlongwinternights?)
Hinglishspeakersleadtheworldinuseofpartyemoji,aswellasthefoldedhandsemoji(
:interpretedaseitherprayingorclappinghands) FrenchspeakingCanadiansareaperfectmixofFrenchspeakersandCanadianEnglish
speakers,fallingrightinthemiddleofthetwolanguagesuseofhearts,happyfacesandsadfaces
Portuguesespeakers(usingthePortuguesefromPortugallanguagevsBrazilianPortugueselanguagemodel)overtakeAustralianEnglishspeakersinuseofdrugsemoji(pill,syringe,mushroom,cigarette)
SlovakianspeakersreplaceTurkishasthe#1usersofhappyfaceemoji(the#1emojicategoryworldwide)
Theredheartemoji( )isthe#1emojiforseveralScandinavianandEasternEuropeanlanguages.Inthefirstreport,theonlylanguagethathadanemojithatisnotasmileyfaceinthe#1spotwasFrench.
TABLEOFCONTENTSSection1 :Emojiusecomparisoncharts-pages3-7Section2 :Language-specificdata:Scandinavia-pages8-10Section3 :Language-specificdata:EasternEurope-pages14-15Section4: Languagespecificdata:VariousEuropeanlanguages-pages14-15Section3 :Language-specificdata:Otherlanguages-page16
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EMOJIUSECOMPARISONCHARTS
HOLIDAY
DRUGS
3
HAPPYFACES
ANIMALS
4
PARTY
HEARTS
5
FRANCEFRENCHvsCANADIANFRENCHvsCANADIANENGLISH
SPAINVSPORTUGAL
6
PORTUGALPORTUGUESEVSBRAZILIANPORTUGUESE
(reportcontinuedbelow)
7
LANGUAGESPECIFICEMOJIDATASCANDINAVIADanish
(cont.below)
8
Finnish
Norwegian
9
Swedish
(cont.below)
10
EASTERNEUROPECroatian
Czech
11
Hungarian
Romanian
12
Slovakian
Serbian
13
VARIOUSEUROPEANLANGUAGESGreek
Portuguese
14
Dutch
(cont.below)
15
OTHERLANGUAGESHinglish
FrenchCanadian
16
HowthisresearchwasconductedThesefindingsweretakenfromtheSwiftKeyClouddatabase,whichweoccasionallyanalyzetoidentifyaggregate,anonymizedtrendsabouthowpeopleusewordsandemoji.Thisalsohelpsmakesureourpredictionsareasaccurateandpersonalizedaspossible.YoucanlearnmoreaboutourdataandSwiftKeyCloudhere.
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