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Survival in alcohol related liver disease
Law of thirds
One third die earlyOne third die lateOne third survive
Survival in alcohol related liver disease
What should we put on the labels of alcoholic drinks?
The ingredients / contents
Calories
The amount of alcohol it contains
Health information
According to lobbying watchdog CEO (Corporate Europe Observatory) the food industry has spent millions on blocking understandable labels in one of the largest ever lobbying campaigns activities conducted in Brussels, with MEPs being bombarded with thousands of e-mails, letters, phone calls, sponsored reports, lectures and conferences.
Ingredients
Ingredients / contents
Sunny D
Alcopops?
Ingredients / contents
Sunny D
Alcopops
Sunny D is made in a factory and must list the ingredients
WKD is made in a factory, and does not need to list the ingredients becausea powerful, addictive, toxic and carcinogenic substance has been added to it
?
Ingredients / contents
Fruit brandy
Palinka
?
Calories
?
Which has the most calories?
75cl bottle of wine Big Mac
Which has the most calories?
572 calories
572 calories
%ABV AlcoholCalories
9 378
10 420
11 462
12 504
13 546
14 588
15 630
16 672
This is just the calories in the alcohol…
Alcohol content
Why do we need to know how much alcohol is in a drink?
Because alcohol is the most powerful neuro-chemical that most humans will ever ingest, so knowing the dose is quite helpful
Because alcohol may be very nice but it is also a toxic, addictive, carcinogenic drug of abuse, so being able to calculate your weekly intake is quite helpful.
How do we know how much alcohol is in a drink?
There are currently two systems:
1) % ABV = % alcohol by volume
How do we know how much alcohol is in a drink?
There are currently two systems:
1) % ABV = % alcohol by volume
2) Units / standard drinks / standard measures…
or 20
How much easier would life be for
1) Consumers2) Health professionals3) Drinks industry4) Packaging industry5) Everyone
If we just had one measure of alcohol, one standard drink, one unit of alcohol
= the grog
What if ….
% ABV = grogs / L of drink
4% ABV beer = 4 grogs / litre
2 grogs / half litre
12% ABV wine = 12 grogs / litre
= 12 x 0.75 grogs / bottle = 9 grogs
40% ABV vodka = 40 grogs / litre
What if grogs not only already existed but were in day to day use?
They are!!!
They are!!!
one grog = one centilitre of pure alcohol = 1 cl
%ABV = cl alcohol / litre
or 20
Grogs(cl)1.3 0.71.71.51.51.52.21.21.31.32.51.31.31.81.311.8
Health information
This label affects levels of: knowledge
attitudes
This label does not affect behaviour
These labels have been shown to reduce smoking behaviours
The World Cancer Research Fund International estimate that for every hundred women drinking a bottle of wine each week throughout their lives,one will develop breast cancer as a direct result of the alcohol.
The World Cancer Research Fund International estimate that for every hundred women drinking a bottle of wine each week throughout their lives,one will develop breast cancer as a direct result of the alcohol.
Breast cancer has a fatality rate of around 50% overall.
A lifetime risk of death from breast cancer of one in two hundred is equivalent to the risk of death from 400 parachute jumps
HoC Health Committee report 2010, CRUK fatality of breast cancer in UK = 64%,
Risk of death from a parachute jump = 1: 80,000
The World Cancer Research Fund International estimate that for every hundred women drinking a bottle of wine each week throughout their lives,one will develop breast cancer as a direct result of the alcohol.
Breast cancer has a fatality rate of around 50% overall.
A lifetime risk of death from breast cancer of one in two hundred is equivalent to the risk of death from 400 parachute jumps
STOP
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