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Subscription Sites Subscription Sites DemystifiedDemystified
Rashid KotwalRashid KotwalRevealed ResourcesRevealed Resources
(02) 9499-7958(02) 9499-7958E: rk@revealedresources.comE: rk@revealedresources.com
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What A Subscription Site Must DoWhat A Subscription Site Must Do
Manages your members/subscribersManages your members/subscribers Subscription and un-subscription requestsSubscription and un-subscription requests Handles paymentsHandles payments Protects your contentProtects your content Manages your content (the actual stuff you Manages your content (the actual stuff you
want your members to see)want your members to see) PreferablyPreferably
• Handles Affiliates seamlesslyHandles Affiliates seamlessly• Can customise visual design to fit your siteCan customise visual design to fit your site
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Subscription Management
Content Management
Protected Directories
Static Pages BlogsArticle
DirectoriesForum
Hosting
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Two Halves Of The Same CoinTwo Halves Of The Same Coin
Subscriber ManagementSubscriber Management
Subscription requestsSubscription requests Un-Subscription requestsUn-Subscription requests Handles paymentsHandles payments Protects your contentProtects your content Affiliate ManagementAffiliate Management
Content ManagementContent Management
Uploading content Uploading content Managing the contentManaging the content Providing a cohesive user Providing a cohesive user experience experience
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Subscription ManagementSubscription Management
Payment ModelsPayment Models Free onlyFree only Free then paid (Try before you buy)Free then paid (Try before you buy) Levels of payment - $5 for 1Levels of payment - $5 for 1stst Month then Month then
$30/month thereafter$30/month thereafter Payment processors – 2CO, Paypal, othersPayment processors – 2CO, Paypal, others Inbuilt affiliate management systemInbuilt affiliate management system
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Subscription ManagementSubscription Management
Member ManagementMember Management Automatic Signup and ExpirationAutomatic Signup and Expiration Allow multiple subscriptionsAllow multiple subscriptions Protect different areas depending on member Protect different areas depending on member
levellevel Anti fraud measuresAnti fraud measures
• Prevent logins from multiple areas simultaneouslyPrevent logins from multiple areas simultaneously Send emails to subscribers or communicates Send emails to subscribers or communicates
with external autoresponders – i.e. aweberwith external autoresponders – i.e. aweber
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Content ManagementContent Management
Types of ContentTypes of Content Standard web pagesStandard web pages ArticlesArticles BlogsBlogs ForumsForums Streaming Audio/VideoStreaming Audio/Video
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Two Paths To Content Two Paths To Content ManagementManagement
Complete system in a boxComplete system in a box Handles Subscription and Content Handles Subscription and Content
ManagementManagement
Separate Subscription System from the Separate Subscription System from the Content SystemContent System
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System In A BoxSystem In A Box
AdvantagesAdvantages Infrastructure done for you – You still have to upload Infrastructure done for you – You still have to upload
the contentthe content
DisadvantagesDisadvantages You are locked into their systemYou are locked into their system Difficult to customise to your own requirementsDifficult to customise to your own requirements To format text – you will need to know html or still use To format text – you will need to know html or still use
Front Page, Dreamweaver etc.Front Page, Dreamweaver etc. If company dies – so does your systemIf company dies – so does your system
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Separate Subscription From Separate Subscription From Content ManagementContent Management
Subscription management does what it Subscription management does what it needs to extremely wellneeds to extremely well
Can manage any type of contentCan manage any type of content• Choose wisely – as there are restrictions as to how Choose wisely – as there are restrictions as to how
content is protectedcontent is protected
Caveats: Caveats: • Need to be careful when choosing tool as each has Need to be careful when choosing tool as each has
its quirks – which may come back and bite you!its quirks – which may come back and bite you!• Prices and options vary considerablyPrices and options vary considerably
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Content ManagementContent Management
ChoiceChoice Create web pages in Front Page, Create web pages in Front Page,
Dreamweaver etc.Dreamweaver etc. UploadUpload Management nightmareManagement nightmare
Use content management systems (CMS) Use content management systems (CMS)
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Content Management SystemsContent Management Systems
Wordpress, Drupal, JoomlaWordpress, Drupal, Joomla Article DashboardArticle Dashboard PHP Bulletin Board – ForumPHP Bulletin Board – Forum
Each is best of breed – easy to use and Each is best of breed – easy to use and completely customisablecompletely customisable
Also easy to integrate with Also easy to integrate with somesome subscription management systemssubscription management systems
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Which System Is Right For You?Which System Is Right For You?
Like everything – it depends!Like everything – it depends! My adviceMy advice
Get help from someone who deals in this stuff Get help from someone who deals in this stuff on a daily basis (hint: me) and who has a on a daily basis (hint: me) and who has a comprehensive marketing backgroundcomprehensive marketing background
Come and talk to me – I’ll be around or email Come and talk to me – I’ll be around or email me at me at rk@revealedresources.com
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