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Strategic PR for Small Business. Create a Business-Aligned C ommunication S trategy. Common Myths. You need a big b udget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it. Simple Truths. Be real Keep it simple Focus is your friend - PowerPoint PPT Presentation
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Strategic PR for Small Business
Create a Business-Aligned Communication Strategy
Common Myths
You need a big budget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it
Simple Truths
Be real Keep it simple Focus is your friend Let the story unfold Share
Getting Started: Internal
Who are you What makes you special Identify key influencers Build your network
Getting Started: External
Bulletproofing Pick your battles Be consistent across all touch points Low hanging fruit
Questions?!
kimberlystrenkpr.com
facebook.com/kimberlystrenkpr
twitter.com/kspr_kimberly
kimberlystrenkpr.wordpress.com
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