Storytelling and smm presentation

Storytelling and

SMM

Presented By: Janaki Patel

Kairvi Tijoriwala

ONCE UPON A TIME

…

“Content marketing is the art

of communicating with your

customers and prospects

without selling.”

- Content Marketing Institute

“Content marketing is all

about storytelling.” - Debbie Williams

(Content Marketing Institute)

This is what Coke thinks …

What is Storytelling?

O Going beyond traditional marketing

O Forgoing use of statistics, logical

arguments and slogans

O Building a personal, authentic

connection

O Method for brands to talk to

consumers, as opposed to talking at

consumers

Storytelling and SMM

O The Trick: Engage customers to tell the story for you

O Translate the story effectively into the language of your chosen medium

O Bloggers = Modern Day Storytellers

O Need to get consumers engaged across different mediums

Why is it Important?

O Stories eliminate the use of unnecessary

excess information

O Feel more REAL

O Capture consumers on an EMOTIONAL

level

O Leave a deeper IMPACT

How are you able to relay

a story in 140 characters?

Salvation Army

Tiffany and Co:

What is Love?

Groupon:

A Million Dollar Mistake

Camry Effect

(Maybe next time Toyota)

7 Tips to Effective Advertising

① Engaging

② Emotional

③ Memorable

④ Easy To Retell

⑤ Solid Plot

⑥ Element of Suspense

⑦ Strong Product Role

Ask Yourself …

O When developing your strategy:

How are your products and services

used?

Who are your customers?

What emotions are felt by consumers

when they use your product or service?

What role does your product serve?

Final Tip

Never make the mistake of

telling such an amazing story

that the product itself gets

lost within the narrative.