Startups in the emerging Internet of Things - panel at 4YFN - MWC with TheThings.io, SmartCitizen,...

#iot%@claropartners%

Startups(in(the(emerging(Internet(of(Things!!Moderated by!Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp Data+IoT Accelerator!

4YFN / Mobile World Congress • Barcelona 25 February 2014!

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IoT(Entrepreneurs(panel(

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Megan(UK%

Elisabeth(NL%

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Key takeaways from our 15-month exploration of the IoT"

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The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data(((

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Intranets(of(Things!

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Internet(of(Things!

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#iot%@claropartners%

The%IoT%emerging%business(landscape(structures%100%value%proposiBons%

claropartners.com(Username:%iotlab(Password:%4yfn2014(

#iot%@claropartners%

The(IoT(will(be(built(by(many(different(players(with(many(different(roles%02(Internet=connected%things%and%their%uses%will%be%so%varied%and%present%everywhere%that%the%IoT%won’t%be%the%result%of%one%single%enBty’s%work.%

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The(real(value(of(the(IoT(will(not(come(from(the(technology(itself,(but(the(services(built(on(top(and(enabled(by(it(03(

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@ClaroPartners(#iotcanvas((

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Smart phone app and internet service set activity goals!get feedback on progress!Data centre that

runs website and app (e.g. Amazon)!

Bluetooth to phone!Mobile data/Wifi to internet!

Prototype!ARM Mbed devkit!!Flash memory!Microcontroller !GPS+movement sensors!LEDS+vibration!!

Prototype!3D printed PU!!TPU rubber!ABS harness!

Produce and ship from Foxconn !

Nike stores!Electronics retailers!!

App stores!Nike+ website!!

Free app!Rev. share from 3rd party apps!!!

Device $149!!!

Make you fitter!!Fic=ous(example((

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Barcelona(has(great(poten=al(to(become(the(IoT(startup(hub(by(2020(

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Smart Cities by Smart Citizens

BACKGROUND• Started in 2011 at the Fab Lab Barcelona | IAAC!

• First crowd funding in 2012 (Goteo) = 13.400€!

• First 200 sensors deployed in March 2013!

• Second crowd funding campaign in May 2013 (Kickstarter) = 68.000 $!

• Featured at the IoT World Forum organised by Cisco in October 2013!

• Winner of the Innovation Award in the Smart City Expo in November 2013

WHAT IS IT ABOUT?

• open data and open knowledge!

• citizen engagement in the production of the city!

• city environment understanding!

• bottom up innovation (open source hardware and software, extendable and hackable)

SENSORS

FEATURES

NEXT SENSORS BOARD KITS LOGOS

SYMBOLS

TEMPERATURE HUMIDITY LIGHT NOISE CO NO2 SOLARPANEL

Internet connectivity

RTC Data time tracking

Mini Usb connector

&EŻIV]�'LEVKIVSolar Panel Charger

Micro SD card storage

Arduino IDE compatible

TM

METERING INDOOR EMF E-HEALTH AGRICULTURE

SENSORS

FEATURES

NEXT SENSORS BOARD KITS LOGOS

SYMBOLS

TEMPERATURE HUMIDITY LIGHT NOISE CO NO2 SOLARPANEL

Internet connectivity

RTC Data time tracking

Mini Usb connector

&EŻIV]�'LEVKIVSolar Panel Charger

Micro SD card storage

Arduino IDE compatible

TM

METERING INDOOR EMF E-HEALTH AGRICULTURE

WHAT IT SHOULD BE ABOUT?• official data + crowd source data!

• reduction of taxes if you produce good quality data!

• income to the data producer for big data sales!

• more sensors and more applications for different environments and situations!

• SHOULD BE PRODUCTION BEYOND DATA

relayrOpenSensorCloud

MARKETPLACEPLATFORM

relayrOpenSensorCloud

PRODUCT

Internet of Things Management Suite

Harald Zapp CEO

Paul Hopton Chief Engineer

Michael Bommer BizDev

Cedric Deniau CTO

An Experienced Team

Jackson Bond Product

The Social Cloud for your Things

“Bringing'the'Internet'of'Things'down'to'earth,'to'be'lived'and'experienced'by'everyone”'

The'Social'Cloud'for'Your'Things'

Sign%Up%to%our%private%beta!%

h@p://lhings.com'

agusEn@lhings.com'Twi@er:'@Lhings'

Contact:%

#iot%@claropartners%

IoT(Entrepreneurs(panel(

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2.%How%can%we%help%IoT%startups%to%be%successful,%what%is%missing?%%

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3.%What%can%enablers%do%to%help%IoT%startups?%

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#iot%@claropartners%

IoT(Entrepreneurs(panel(

Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%

Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%

Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%

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Helping(IoT(creators(develop(meaningful(offerings(in(the(Internet(of(Things(

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Shape(Refine%idea%

Shape(Refine%idea%

Build(Beta%launch%

Sell(Early%adopBon%

DEMO(DAY(DEMO(DAY(

2.%Startupbootcamp%Mentor=intensive%accelerator%focused%on%Smart%Data%&%Internet%of%Things%%

1.%IoT%labs%bring%together%designers,%developers,%makers%and%strategists%to%learn,%create%and%prototype%an%Internet%of%Things%offering%–%claropartners.com/iotlab%–(Wed(26(Feb(9:30(4YFN(

EXPLORE(1( IDEATE(+(PITCH(2( DEVELOP(3( PROTOTYPE(4( PRESENT(5(