Standards Research Booklet

BRAND ANALYSIS

COMPANY OBJECTIVES

STANDARDS is a european influenced dining, catering and vineyard.

Commitment to the local Niagara purveyors.

Develops custom menus based on fresh ingredients with culinary excellence expertise.

Specializes in catering for either large, multi course dinners or smaller, less formal cocktail parties.

The vineyard’s climate contains soil that is predomi-nately clay and limestone which provides an exclusive minerality to the grapes on this property.

Approximately a hundred and seventy cases are produced each vintage.

Caring about the environment by making the property Bullfrog Powered.

Produce Company Identity Materials:

1. Company philosophy

2. Logo

3. Secondary graphic treatments

4. Business card

5. Letterhead

6. No. 10 envelope

7. Mailing Label

Additional Creative Ideas:

1. Wine and food pairing magazine

2. Welcome sign for winery

3. Customized menus

COMMUNICATION OBJECTIVES

COMPETITIVE OBSERVATIONS

THIRTY BENCH FEATHERSTONE

PELLER ESTATES CHATEAU DE CHARMES

COMPETITIVE OBSERVATIONS

HILLEBRAND JACKSON TRIGGS

STRATUS STONECHURCH

CREATIVE INSPIRATION

VQA & LCBO REGULATIONS

Called from VQA Ontario labelling standards:

- VQA Logo- Vintage year- Grape variety or varieties, or proprietary name if wine made from 100% vitis vinifera varieties

100% of the grapes used to produce the wine shall be grown in Ontario and be of varieties listed in Appen-dix B. The wine shall be entirely fermented, processed, blended, finished and bottled in Ontario.

Niagara specifications:

Except for vidal used in the production of an Icewine, the wine shall be produced exclusively from one or more vitis vinifera grape varieties listed in item 1 of Ap-pendix B that are grown in Ontario.At least 85% of the grapes used to produce the wine shall be grown within the named sub-viticultural area. The remaining 15% shall be grown within the Niagara Peninsula.The wine shall be entirely fermented, processed, blended, finished and bottled in Ontario.

A label may contain the designation of the appropriate viticultural areas in addition to the sub-viticultural area. Either one may appear with the letters “VQA” on either side, in accordance with Section 4

LCBO

Virtual wineries have been around for nearly two de-cades, so declaring them “the next big thing” may at first seem like a bit of a stretch. The real innovation is not the fact that producers are moving to virtual wineries (that is, producing wine at off-site, shared facilities), but, rather, the role these wineries are playing in the contin-ued greening of the wine business. Individual growers are exploring every nook and cranny of their properties in search of a better, more earth-friendly way of making wine. For many, the inevitable realization is that the most earth-friendly winery really has no winery at all.

LOGO TRIALS

YOUR GUEST. YOUR CUISINE.

YOUR GUEST. YOUR CUISINE.

OUR GUEST. OUR CUISINE.

OUR WINE

exclusive.

Exclus ive.

Private.

Private

.

.

Mark Picone UnoMark Picone Due

Mark Picone UnoMark Picone Due

invent

OUR GUEST. YOUR CUISINE.

OUR WINE

YOUR GUEST. YOUR CUISINE.

YOUR GUEST. YOUR CUISINE.

OUR GUEST. OUR CUISINE.

OUR WINE

exclusive.

Exclus ive.

Private.

Private

.

.

Mark Picone UnoMark Picone Due

Mark Picone UnoMark Picone Due

invent

OUR GUEST. YOUR CUISINE.

OUR WINE

THE

DETAILS

MAGNETICpull

INTRIGUE

MEASURED BY MARK PICONE.

IN THE

WINE COOK

THE

WINE CHEF

addictive

Prepared Wine

the drinking chef

chef recipes

In the details

Chef f inest

Chef Recipes

STANDARDS

Your Guest. Your Cuisine .Your W ine.YOUR GUEST. YOUR CUISINE.

Yourguestcuisine

wine

your guest. your cuisine.

your wine.

MEASURED BY MARK PICONE.

MEASURED BY MARK PICONE.Measured by Mark Picone

Standards

STANDARDS STANDARDS

MAGNETIC

MAGNETIC

CLAYTON SMITHWINERY MANAGEMENT

45 Berry St.Toronto, ON905 678 9768

LOGO

COMPANY PHILOSOPHY

STANDARDS has high expectations in their vineyard, cuisine, sustainability and production. We work hard at making their winery feel as if it was your winery. Our focus is to make all customers feel that we have exceeded their expectations.

STANDARDS develops custom menus based on fresh ingredients with culinary excellence expertise to match our wines. We specialize in catering for either large, multi course dinners or smaller, less formal cocktail parties.

STANDARDS will make you feel like you are in Europe without even being there.. Experiences from France to Italy are evident in the taste of our wine to the european influenced culinary studio.

STANDARDS have a strong commitment to the local Niagara purveyors. We are very passionate about caring about the environment by making the property fully powwered by Bullfrog.

STANDARDS wants to exceed your expectations.

SECONDARY GRAPHIC

High Expectations.

CLAYTWINER NAGEMENT

T

BUSINESS CARD

LETTERHEAD

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NO. 1 ENVELOPE