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S P R I N G / S U M M E R 2 0 2 0
S P R I N G / S U M M E R 2 0 2 0
Slowness and speed, confidence and ease. A fast ride on the car, at sunset. Enjoying
sunrise walking quietly along the river Tiber. Brioni keeps evolving its sartorial code
while keeping true to the roots. Roman roots: an attitude towards dressing that’s
nonchalant, probably a bit absent minded, and masculinely so. The refinement of
the materials and the precision of the cuts, in fact, does not translate into a precious
attitude. The Brioni men — a plurality of personalities, united under the insignia of
gentleness and self-awareness — wear a faultless blazer over pajamas, belt themselves
in a woven leather trench or hit the night in a mauve moirè silk tuxedo, yet they forget
about clothes as soon as they are on.
The collection is thought as an expansive wardrobe, made of finely tailored,
painstakingly detailed pieces meant to be layered and combined however one prefers,
touching formality with a hint of informality, giving informality the luster of formality.
Every moment of a men’s life is covered, from business attire to leisure to the weekend.
Shapes are precise, with Brioni’s defining softness and suppleness giving each item
unmistakable character. Unlined blazers made in the lightest wools, double faced wools
and shirting cottons capture the all pervading sense of ease, while leather trenches,
washed leather field jackets and blazers have swagger and presence. Technical silk
gives sportier pieces a crispy touch; garment-dyed suits exude a painterly, lived-in aura.
Cravatteria motifs land on jacquard jackets, landscapes prints on shirts and night sky
depictions in linings. After dark, the goings get shiny, as moiré and jacquard silk takes
the lead. Materials are luxurious and tactile: cashmere/silk, wool, silk, ostrich leather.
The color palette is an amalgamation of sunrise warm hues of burn browns, beiges and
neutrals and sunset notes of ochre, lilac, dark green, midnight blue and black. Sandals,
slender loafers, linen and snakeskin espadrilles complete the picture.
An idea of confident nonchalance comes to the fore.
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B R I O N I . C O M
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