Sports and Entertainment Marketing I

Sports and Entertainment Marketing I Semester Review- PART II

Directions• Read each slide aloud• Click on the picture to watch the video• Give the students 2-5 minutes to look

through their notes or the book to find the topic

• Replay the video• Give 2-5 minutes more for complete each

slide. • Students will place their work in their

class folder for Exam review next week.

4 P’s of MarketingWrite a brief summery of the commercial. Try to identify as many of the 4 p’s as you can from memory.

A father uses the web to share memories with his daughter as she grows up in this video depiction.

Target MarketsWrite a brief summery of the commercial. • Identify as many of Target Markets as

you can.• Identify what Entertainment Industry(s)

is being shown in the commercial.

Competition and Free EnterpriseWrite a brief summery of the commercial. • Explain competition from viewpoint of

the commercial.• Explain how competition plays a role in

free enterprise.

Selling TechniquesWrite a brief summery of the commercial. • Identify as many steps in the selling

process as possible

Advertising and Promotion MethodsWrite a brief summery of the commercial. • Identify as many advertisement

mediums as you can.• Identify a promotional method being

used in this video.

BrandingWrite a brief summery of the commercial. • Identify as many branding concepts as

you can from the video.• List any specific trademarks or brand

identities.

Brand LicensureChoose one licensure example from the commercial.• Identify the parties involved• Identify the item being licensed

Careers in Sports and EntertainmentWatch all 3 video which highlight possible employment opportunities in Sports or Entertainment. • Briefly describe the job.• What interpersonal traits do you think

would be the most important in that job? Why?

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