Social Sells and How!?

Social Sells and HOW!?Leveraging the Uniqueness of Social Media

Part of the BĒM Group

Social Media Marketing SeriesPresented by Kim E. Williams, Client Service Manager

@WilliamsKim

Social Sells and HOW!?Leveraging the Uniqueness of Social Media

Agenda

1. Overview of Digital Marketing Landscape

2. Role of Social Media3. Uniqueness of Social Media

4. How it can work for you - kinda

Overview

Google Analytics

Great Website

Solid Hosti ng

Sear

ch O

ptim

izati

on

Paid

Adv

erti

sing

Emai

l Cam

paig

ns

Mob

ile S

trat

egy

Soci

al M

arke

ting

OverviewS

ocia

l Med

ia M

arke

ting

Digital gains

larger portion of marketing budget

Traditional budgets shrink

Overview

Role of Social

Advertising

• Push• Announce• Authoritative• Convince• Control the Brand• Sell• Invasive• Directive

Social Media

• Permission• Conversation• Opinion• Sharing• Evolve the Brand• Incentive• Invitational• Grass Roots

Role of Social

Social media is about creating an environment where

advocates for your brand can easily congregate and

promote your brand.

Understanding & embracing social network marketing is

mission critical.

Role of Social

Understanding & embracing social network marketing

PROPERLY is mission critical.

Uniqueness of Social

Understanding & embracing social network marketing

PROPERLY is mission critical.

Social Works!?

DO’s – Branding, Search Optimization

DON’Ts – Leads, Sales

Understanding & embracing social network marketing

PROPERLY is mission critical.

Social Works!?

Top 100 Social Media successes based on Reputation – via

www.SocialMedia.Alterian.com SM2.

Social Reputation – What?

Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.

ReachEngagement

SentimentAffect

Social Reputation – What?

Reach

Subscribers, Fans, Connections and Followers…

Social Reputation – What?

Engagement

Quantity of reaction to Reach…

Social Reputation – What?

Sentiment

Quality of reaction to Reach…

Social Reputation – What?

Affect

Value of reaction to Reach…

Brand Awareness?

Search Results?

Social Reputation – What?

Reach

Engagement

Sentiment

Affect

Retention

How?

Tool Up…

Social Metrics - Tools

Social Labs

Social Metrics - Tools

HootSuite

Social Metrics - Tools

www.Google.com/alerts

Sample Google Alert

Comes to your inbox at frequency you choose.

News alerts, blog posts, etc.

Make note of the sentiment of each alert.

Social Metrics - Tools

Technorati.com

Social Metrics-Tools

TweetScan.com

• Works like Google Alerts.• Up to 10 search terms.

Social Metrics-Tools

Social Metrics - Tools

Social Metrics - Tools

Social Metrics - Tools

Social Metrics - Tools

Social Metrics - Tools

Google Analytics

Social Metrics - Tools

Google Analytics

Create your Social Marketing Dashboard

Social Metrics - Measure

Social Dashboard

Channel Goal

Goal target dateCurrent

You should have a dashboard for your other marketing channels too.

Social Sells and HOW!?Leveraging the Uniqueness of Social Media

Conclusions1. Social Media is one tool to market

ecommerce online2. Social Media is an effective tool to

increase Search visibility and Brand awareness

3. Search and Brand sells – thus does Social Media

4. Start, Measure and Adjust

The End

Stay Connected

www.BEMgroupinc.com

@WilliamsKim

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