Social Media: Trends, Tools and Tips · The social media world is ever-changing with new platforms...

RLI PROFESSIONAL SERVICES GROUP

LEARNING EVENT

PSGLE 128

Social Media:

Trends, Tools and Tips

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Course Description

How do you determine which social media site you will use for your content marketing strategy? There are a

myriad of articles out there reporting on the latest and greatest social media sites. So, it’s not that there is a lack

of information; it’s that there is too much information.

The social media world is ever-changing with new platforms emerging each year. During this informative webinar we’ll summarize some of the latest trends in

social media and provide some tools and tips to help you narrow down which social media sites are right for your

business.

Participants will learn more about:

Learning Objectives

Social Media Trends

Top Social Media Platforms

Popular Tools Used on Social Media

Tips for Using Social Media

SOCIAL MEDIA TRENDS

Social Media Trends

• Google remains relevant in search engine marketing

• Consumers influenced by reviews and comments

Search Engine Optimization (SEO)

• Friends and family events

• Current eventsNews

• Facebook’s Instant Articles

• In-app publishing for businesses and organizationsPublishing

• Live video broadcastsIn-the-moment updates

Social Media Trends

• One-click purchase features reduce steps for visitors when buying from your site

• Allows for better sales trackingBuy Buttons

• Prevents users from leaving a particular application

In-app Functionality

• Facebook leads in offering new mobile features

• Complete orders without too much thumbing activity

Mobile

Social Media Trends

• Move towards paid advertising

• Cost will rise over the next year

Cost

• More private, secure methods of communication

• Platforms will need to offer privacy and security features

Privacy Concerns

SOCIAL MEDIA PLATFORMS

Popular Social Media Platforms

Network Share

Instagram

Facebook continues to dominate social media

Facebook

Facebook

• Opportunities to capitalize on Millennials as they buy houses, have children, and move into their spending years

• One-click purchase options for sponsored products

• New forms of publishing include:

Instant Articles

In-post search engine

Videos that play while scrolling

• Move towards paid advertising

• Generate awareness

• Connect with customers

• Drive sales

• Follow companies

• Follow people

Twitter

LinkedIn

• Receive feedback from target audience

• Attract business clients and generate leads

• Maintain "top of mind" awareness

• Improve reputation

• Drive traffic to website

• Celebrate company milestones

For Businesses

Pinterest and Instagram

• Creates a visual feast

• Promotes visual components to services

• Small group sharing

• Ability to update to other social media platforms

Instagram• Visual storytelling

• High engagement

• Consumer driven

• Content is easily sharable

• Can make your business more personal

A blog is a social media platform

intended to promote

Blogging

• Tumblr

• Drupal

• Blogger

• WordPress

SOCIAL MEDIA TOOLS

Social Media Tools

Social Media Tools

Infographic

Podcast You Tube

Pictures

Infographic

• SEO value

• Appeals to visual learners

• Can be made “Pinnable” with Pinterest

• Ability to share on most social network platforms

Podcasts

Enables listeners to download audio and/or media files for playback on mobile devices

Allows you to share content with customers whoprefer to listen to webinars and other media while at work or in the car

78% of audience are social media users

50% of users are age 34 and under

Effectively used with Blogs, LinkedIn and your website

Have you ever considered a Podcast?

Infographics

You Tube

Allows you to share content via video with clients and potential customers

74% of audience are social media users

Appeals to ages 18-34

Easily used with Facebook, Twitter, LinkedIn, Blogs and on your website

SOCIAL MEDIA TIPS

Tips

Analytics

Sync and Manage Your Social Networks

Facebook

Twitter

Google+

“Multiply” Your Presence

Infographics Podcasts You Tube Blogs

The End Game

Social

Media

PPC

Website

VideoBlog

Blog

Infographic

Videos

Podcast

Website

Social Media

Final Thoughts

This concludes the Professional Services Group

Learning Event

Laurel Tenuto, Client Risk Management Coordinator

Laurel.Tenuto@lrlicorp.com

Marie Bernier, Senior Risk Management Consultant

Marie.Bernier@rlicorp.com