Embed Size (px)
Citation preview
RLI PROFESSIONAL SERVICES GROUP
LEARNING EVENT
PSGLE 128
Social Media:
Trends, Tools and Tips
Copyright Materials
This presentation is protected by US and
International Copyright laws. Reproduction,
distribution, display and use of the
presentation without written permission of the
speaker is prohibited.
© RLI Professional Services Group
Course Description
How do you determine which social media site you will use for your content marketing strategy? There are a
myriad of articles out there reporting on the latest and greatest social media sites. So, it’s not that there is a lack
of information; it’s that there is too much information.
The social media world is ever-changing with new platforms emerging each year. During this informative webinar we’ll summarize some of the latest trends in
social media and provide some tools and tips to help you narrow down which social media sites are right for your
business.
Participants will learn more about:
Learning Objectives
Social Media Trends
Top Social Media Platforms
Popular Tools Used on Social Media
Tips for Using Social Media
SOCIAL MEDIA TRENDS
Social Media Trends
• Google remains relevant in search engine marketing
• Consumers influenced by reviews and comments
Search Engine Optimization (SEO)
• Friends and family events
• Current eventsNews
• Facebook’s Instant Articles
• In-app publishing for businesses and organizationsPublishing
• Live video broadcastsIn-the-moment updates
Social Media Trends
• One-click purchase features reduce steps for visitors when buying from your site
• Allows for better sales trackingBuy Buttons
• Prevents users from leaving a particular application
In-app Functionality
• Facebook leads in offering new mobile features
• Complete orders without too much thumbing activity
Mobile
Social Media Trends
• Move towards paid advertising
• Cost will rise over the next year
Cost
• More private, secure methods of communication
• Platforms will need to offer privacy and security features
Privacy Concerns
SOCIAL MEDIA PLATFORMS
Popular Social Media Platforms
Network Share
Facebook continues to dominate social media
• Opportunities to capitalize on Millennials as they buy houses, have children, and move into their spending years
• One-click purchase options for sponsored products
• New forms of publishing include:
Instant Articles
In-post search engine
Videos that play while scrolling
• Move towards paid advertising
• Generate awareness
• Connect with customers
• Drive sales
• Follow companies
• Follow people
• Receive feedback from target audience
• Attract business clients and generate leads
• Maintain "top of mind" awareness
• Improve reputation
• Drive traffic to website
• Celebrate company milestones
For Businesses
Pinterest and Instagram
• Creates a visual feast
• Promotes visual components to services
• Small group sharing
• Ability to update to other social media platforms
Instagram• Visual storytelling
• High engagement
• Consumer driven
• Content is easily sharable
• Can make your business more personal
A blog is a social media platform
intended to promote
Blogging
• Tumblr
• Drupal
• Blogger
• WordPress
SOCIAL MEDIA TOOLS
Social Media Tools
Social Media Tools
Infographic
Podcast You Tube
Pictures
Infographic
• SEO value
• Appeals to visual learners
• Can be made “Pinnable” with Pinterest
• Ability to share on most social network platforms
Podcasts
Enables listeners to download audio and/or media files for playback on mobile devices
Allows you to share content with customers whoprefer to listen to webinars and other media while at work or in the car
78% of audience are social media users
50% of users are age 34 and under
Effectively used with Blogs, LinkedIn and your website
Have you ever considered a Podcast?
Infographics
You Tube
Allows you to share content via video with clients and potential customers
74% of audience are social media users
Appeals to ages 18-34
Easily used with Facebook, Twitter, LinkedIn, Blogs and on your website
SOCIAL MEDIA TIPS
Tips
Analytics
Sync and Manage Your Social Networks
Google+
“Multiply” Your Presence
Infographics Podcasts You Tube Blogs
The End Game
Social
Media
PPC
Website
VideoBlog
Blog
Infographic
Videos
Podcast
Website
Social Media
Final Thoughts
This concludes the Professional Services Group
Learning Event
Laurel Tenuto, Client Risk Management Coordinator
Marie Bernier, Senior Risk Management Consultant
![#VisualHashtags: Visual Summarization of Social Media ...precog.iiitd.edu.in/Publications_files/Sonal-Goel-ACMM2017.pdf · events [3, 4, 12, 18]. All of these studies summarize the](https://img.pdfslide.us/doc/110x75/5f8117db6a866974b10a3aab/visualhashtags-visual-summarization-of-social-media-events-3-4-12-18.jpg)
