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Robin J Phillips spoke with the National Forum for Black Public Administrators at their annual convention in Phoenix in March 2011.
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National Forum for Black Public Administrators (NFBPA)
Social Media and TechnologyBy Robin J Phillips, Managing Editor, The Reynolds Center for Business Journalism
+Robin J Phillips About Me
25 years in the news game
Experience in print, magazines, wire services, online
Deputy business editor, Newsday, The Arizona Republic
Community news manager, azcentral.com
Small Business Editor, BusinessWeek Online
Business Editor, The Record of Hackensack (N.J.)
Co-founder, #wjchat, weekly online web journalism discussion
Co-founder of Perfect Moment Project
Web Managing Editor, The Reynolds Center for Business Journalism
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+Opportunities
Public Administrators and elected leaders have to find new ways to reach constituents and get their message out.
More importantly, public administrators need to connect with constituents.
Social media allows you to talk directly to your constituents.
People want news.
They want information.
They want to connect.
They want to hear from trusted sources.
+Have you joined the revolution?
+Common reasons for not exploring opportunities in Social Networks
We can’t control it
We don’t want to encourage negative comments
We don’t want to see comments on our videos
Immigration or other sensitive topics might come up
Our board/council/regents are afraid
We might be held responsible for negative comments
We don’t have the personnel to manage these tools
+Social Networking ToolsAre you in the conversation?
City of Phoenix
City of Boston
You Tube
NYCGo – Social networking/news/info/media/tourism/marketing site for NYC
Citizen Sites: Hoboken Revolt
Facebook YouTube and Community Sites
+Twitter and Other Tools
Town of Marana
City of Mesa
City of Scottsdale Fire Dept.
Google Person Finder (ex: New Zealand Earthquake)
Twhirl
Ping.fm (update most social media from one location)
TweetDeck (keep track of comments)
TweetZap
Linked In
Twitter Other
Police Department
City of Phoenix
+The Conversation is HappeningAre you in it?
+Are you listening?
+They Are Talking About You!Are you taking part? Sept. 23:
Julz_85: Dear city of chicago, throwing a road cone in the middle of a massive hole in the road does not constitute as a pot hole repair
Mandarashae: Worst day of my life. Thank you city of dallas for all of your help. NOT.
41Osean: Baltimore city board of estimates votes unanimously, were going to have furloghs
Awlakers: Hey city of dallas for running a shitty govt run by idiots forcing me to give you $400 to get my car back & almost costing me my job thanks!
+Join a Network
“The once-powerful approach the internet with dread when they realize they cannot control it.”
--Jeff Jarvis, What Would Google Do? (HarperCollins 2009)
+Open Up Government
Jeff Jarvis’ Recommendations for Government to Follow Google’s Example:
Now that we have the technological means to open up government and make every action transparent, we must insist on a new era of openness.
Why should we have to ask for information from our government?
Every action of government must be open, searchable, and linkable by default.
Officials and agencies should blog and engage in open conversations with constituents.
+Government 2.0 or OpenGov
Philosophy that spans:
how government should work for people,
• social media and social networks and cloud computing,
• mobile technology,
• open source and open technology/interoperability,
• and even topics like cybersecurity and privacy of citizen data.
+Govt Social Media Directory
+Apps for Democracy & Open Data Movement
See, Click, Fix
SeedSpeak – Created by Retha Hill
CitySourced
ILiveAt
Everyblock
Code for America
Theyworkforaz.us (came out of Phxdata and NMIL)
Open Government Apps
+Open Meeting Laws and Social MediaSocial media practices, regulations are a moving target
+Government or Quasi-Government Sites
Intellipedia
GovGab, a blog from the US Department of Human Services
Full list of U.S. Government blogs
GovLoop – Built on the Ning platform
NASA on Twitter
Other government sites/officials on Twitter
U.S. Postal Service’s “Deliver”
+Private industry is opening up
+Stay Up on the TrendsA Resources List
Mashable
ReadWriteWeb
PaidContent.org
Radar.Oreilly.com/gov2/
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