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Unlock the Power of Location
Company Overview
Founded in 2006 EDS is an award winning pioneer in location-based mobile advertising, our clients benefit from truly
international talent and expertise.
edsfze.com
100GBOf location data processed
every hour
26BNBid requests analysed
daily
300MVerified IP Addresses
3.6MUnique puEDShers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data
Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccurate
lat/longs
Smart Scale
Proprietary Wi-Fi
location technology
edsProximity
Accurate geo fencing that
performs at scale
edsAudience
Target audiences based
on location & contextual
data
edsAudience+
Re-target audiences in
the comfort of their
own home
edsPath
Re-target audiences
based on their
behavioural data
edsConnect
Reach relevant audiences
across multiple devices
TV
Synchronise mobile ad
serving with your TV
advertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format location
data-powered video
advertising solution
edsNative
Creatively engage your
audiences through native IRI
Did the consumer
buy your product?
ODR
How does the
consumer feel about
your brand?
edsFootsteps
Did the consumer
visit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and understand
the true engagement of
your audiences
CASE STUDY
edsfze.com
edsfze.com
THE OBJECTIVE:
Yas Waterworld wanted to promote their special 50% off offer for University students.
STRATEGY:
We used multiple targeting options to reach the right target audience.
DEMOGRAPHIC TARGETING:
We focused on younger audience within the school/college going age groups.
GEO-FENCING:
Special focus was given to targeting University campuses via Geo-Fencing. This was
further to ensure the right target audience was reached.
APP INCLUSION TARGETING:
Apps that are popular with University going students such as educational apps,
games, adventure sports were targeted via app inclusion and app category
targeting.
SCREENSHOT
THE OBJECTIVE:
Dewa wanted to create awareness on electrical vehicle green chargers that were set
up at strategic locations within the city.
THE SOLUTION:
To achieve the campaign objective, we launched overlay ads and push notification
banners which were geo-fenced to target locations where the target audience
resides. Additionally, we used app category targeting to focus on relevant apps such
as Automotive, travel and Lifestyle.
The campaign was optimized for high CTR.
CAMPAIGN SUMMARY
ADVERTISER
DEWA
TARGETING STRATEGY
Geo Targeting and App Inclusion
PLATFORMS
Android
DEVICE
Smartphone
COUNTRIES
UAE
RESULTS
The campaign was able to
achieve a CTR of 15.90%,
indicating high performance
and relevant targeting.
SCREENSHOT
edsfze.com
THE OBJECTIVE:
To encourage users to recharge their Du prepaid account and get a chance to
receive cashback from flydubai.
THE STRATEGY:
Targeting Du customers only through carrier targeting. We also targeted users
interested in travel so they would find the offer more relevant.
THE RESULT:
The campaign was able to successfully raise awareness. We achieved a CTR of
14.11% with 60,000 unique users reached.
CAMPAIGN SUMMARY
ADVERTISER
DU
TARGETING STRATEGY
Carrier and interest targeting to DU
customers
PLATFORMS
Android/Ios
DEVICE
Smartphone
TARGET
Males & Females
Age 25-50 years
COUNTRIES
UAE
RESULTS
Click Through Rate: 14.11%
Unique Users: 60,000
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Awareness with wide reach.
STRATEGY:
We used in-app banners for this campaign, which provide wide reach. On top of that
we added the following layers.
APP CATEGORY:
Targeting users interested in Travel and Tourism.
DEMOGRAPHIC:
Targeting users between 25-55 years of age with high disposable income.
RESULTSTotal Unique users reached for this campaign was 2,277,804 in 5 countries
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Bvlgari wanted to raise awareness of their new Jewelry line and drive footfall to their Pop up store located in a popular Mall in Dubai.
THE SOLUTION:
Combination of Geo-Fencing and app category targeting to find the right audience.
The selected audience then received push notifications when they visited the mall
about the new pop up stores .
The above targeting combination ensured that users interested in Bvlgari products
would be reached. With Push notifications, the advantage was that users did not
have to be engaged with an app to see the ad, but received the brand messaging
as a notification instead – which was visible even if the phone was locked.
THE RESULT:
Reached more than 10K unique users over a span of one week. The campaign also
achieved a high CTR of 6.54%, indicating relevance.
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Loewe wanted to increase footfall to their pop up stores & increase awareness
of their new perfume launch
THE SOLUTION:
Combination of Geo-Fencing and app category targeting to find the right
audience. The selected audience then received push notifications when they
visited the mall about the new pop up stores .
The above targeting combination ensured that users interested in Loewe
products would be reached. With Push notifications, the advantage was that
users did not have to be engaged with an app to see the ad, but received the
brand messaging as a notification instead – which was visible even if the phone
was locked.
THE RESULT:
Reached more than 13K unique users in one week. The campaign CTR was
9.44%
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Tommy Hilfiger wanted to increase foot fall in their stores via an online
campaign, where users could download discount coupons directly to their
mobile phones and redeem them in store.
THE SOLUTION:
We used a combined strategy of Geo-targeting Tommy Hilfiger store locations
and also creating a custom landing page where users could share their
personal details and download the discount coupon directly to their mobile
phones and redeem it in-store..
CAMPAIGN SUMMARY
ADVERTISER
Tommy Hilfiger
TARGETING STRATEGY
Geo-Targeting users in and around
Tommy Hilfiger retail outlets in malls.
PLATFORMS
Android/Ios
DEVICE
Smartphone
TARGET
Males & Females
Age 25-50 years
COUNTRIES
UAE
RESULTS
Conversion Rate: 1.4%
Click Trough Rate: 6.13%
Unique Users: 33,418
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Etihad wanted to promote their Real Estate Festive shopping offer. This is to raise awareness
of their Festive shopping rewards.
THE SOLUTION:
To achieve the campaign objective, we launched Rich Media creative for stronger
branding and engagement. Rich media formats allow higher engagement and a more
immersive user experience to showcase and highlight the property features and amenities.
To reach the right target audience we used multiple targeting options. We targeted the most
relevant app categories, which included Real Estate, Investing, Finance, Business News,
Retirement Investing etc. On the audience side, we tweaked the delivery of the campaign
towards audience segments interested in real estate, properties, luxury goods, lifestyle and
high net worth individuals. To reach High net worth individuals, we targeted high end
devices via Device targeting feature. As this was an awareness campaign, the key metric
that we optimized for was reach.
ADVERTISER
Etihad Tower Abu Dhabi
TARGETING STRATEGY
App and Device Targeting
PLATFORMS
Android
DEVICE
Smartphone
COUNTRIES
UAE
RESULTS
The campaign was successful
with client KPIs achieved.
Approximately 545,729 unique
users were reached and the
campaign achieved a CTR of
2.13% indicating that users
found the Ads highly relevant.
CAMPAIGN SUMMARY
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Saxo bank wanted to raise awareness about their new investment opportunities, where users
could get the best prices on bonds from 40 global bond issuers.
THE STRATEGY:
Targeting users interested in Finance and investment. Increasing Ad relevance by geo-
fencing high net worth individuals in areas such as business districts and affluent
neighborhood.
CAMPAIGN SUMMARY
ADVERTISER
SAXO BANK
TARGETING STRATEGY
Geo Fencing and Interest
targeting
PLATFORMS
Android/Ios
DEVICE
Smartphone
TARGET
Males & Females
Age 25-65 years
COUNTRIES
UAE
RESULTS
Click Through Rate: 18.9%
Unique Users: 6,000
SCREENSHOT
edsfze.com
THE OBJECTIVE:
STC took an initiative to create awareness via their ‘Don’t text & drive’ campaign. This was to
raise awareness amongst users about the dangers of texting while driving.
THE SOLUTION:
To achieve the campaign objective, we launched In-app Overlay ads to target users while
they were engaging with apps that are relevant to the target audience. This is young
people, active on social media and interested in motor and action sports and adventure.
In order to make the targeting more relevant, users were targeted in major residential areas.
Busy expressways, intersections and motorways were excluded in order to make the
messaging relevant and useful.
Since this was an awareness campaign, the key metric that we optimized for was CTR.
CAMPAIGN SUMMARY
ADVERTISER
STC
TARGETING STRATEGY
Geo Fencing and Interest
targeting
PLATFORMS
Android
DEVICE
Smartphone
TARGET
Males & Females
Age 18 +
COUNTRIES
KSA
RESULTS
The campaign achieved a CTR
of 16.03%
overall campaign reach of
206,860
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Raise Awareness and drive leads for the Jeep Renegade and the Jeep Cherokee.
Impressions 271,265
CTR6.03%
Clicks16,366
RESULTSSCREENSHOT
edsfze.com
THE OBJECTIVE:
Raise Awareness and generate test drives for the Ford Expedition.
PLACEMENTS:
Push Ads
Rich Media Ads
Impressions 107,484
CTR8.53%
Clicks9,168
RESULTS
SCREENSHOT
edsfze.com
THE OBJECTIVE:
Create awareness of Pizza express offers and encourage users to call
to Order.
PLACEMENTS:
Push Ads
Rich Media Ads
Highest calls in one weekend20% Increase in Business
Click to Call0.8%
RESULTS
edsfze.com
THE OBJECTIVE:
Raise Awareness and engagement amongst Iranians about Qatar
Airways’ new route to from Iran to New York amongst wealthy Iranians.
PLACEMENTS:
Push Ads
Rich Media Ads
Impressions 271,265
CTR6.03%
Clicks16,366
RESULTS
edsfze.com
THE OBJECTIVE:
• Increase high quality flight
searches for qualified
travellers on Emirates.com
work to competitive CPA.
SOLUTIONS:
• Use a strong prospecting
strategy to identify prospective
users based on engagement
and interest to drive them to
the landing page, where they
will execute flight searches.
• Allow MLA full scope, to
prospect, leveraging clients
attribution model, whilst using
unified profiles to stimulate
strong engagement.
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400000
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600000
Impressions Vs ConversionsRESULTS
16.9% Efficiency on CPAedsfze.com
THE OBJECTIVE:
• Increase ticket sales across Price sensitive leads (PSL) & Quality focused leaders (QFL), for Brazil, Italy and
United States.
SOLUTIONS:
• Use pixel inputs to create strong behavioural data to identify 113 million attributes to define core bookers in each
market.
• Full stack MLA, to prospect & retarget in real-time, leveraging clients attribution model, whilst using unified profiles to
stimulate strong engagement.
Row Labels CVR ROAS
Brazil 3.45% 937%
Italy 5.77% 555%
United States 12.09% 562%
Grand Total 8.06% 604%
RESULTS
edsfze.com
THE OBJECTIVE:
• Drive car rentals online
• Reach car-rental customers in Dubai Airport through a prospecting-only campaign
HOW WE DID:
• Display and FBX
RESULTS
• Programmatic Campaign reached a CPO 48% better than goal
edsfze.com
Thank you
+971-4-5193444info@edsfze.com /edsfze@edsfzeedsfze.com
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