Social Media Integration at Finger Lakes Works

Social Media Integration at Finger Lakes Works

Ben, Kelly and Kevin

FLW

“The mission of the Finger Lakes Workforce investment board is to improve the economic well-being of job

seekers and employers in the region by aligning human potential with opportunities in the

workplace.”FingerLakesWorks

Our Objective

• Improve social media presence

• Educate and work with FLW staff

• Increase flow of information from organization

Exposing the Problem

• Initial meeting with FLW staff prompted a survey

Now What?

• Divided into two separate groups• Brainstormed specific ways we could increase

the social presence of FLW. • Develop new mission:– Showcase interconnectivity of social media

platforms– Advertise employment pointers and income

opportunities

Flow of Information

• Goal: Interconnect each platform to share information to clientele.

• Created: – Mock Wordpress– Mock Twitter– Mock Facebook

Pecking Order

• Wordpress: The primary source– Blog format– Information in bulk– Reliable sources

• Twitter and Facebook: Social distributors (relaying information) – Passes on via tweets/Facebook shares + likes– “Domino effect”

Wordpress

Twitter

Facebook

Tips Shared

• Interviewing points• Resumé workshops• Basic professionalism • Local job listings • Job growth rates • Testimonies from job seekers • Local training programs/ vocational schools • Tips on how to be successful

Challenges

• How to communicate with staff without being insensitive. – Talking about mediums of digital space– Respect our position as students/volunteers rather

than employees– Knowing where the line is.

• Government shutdown– Service requirements– Lack of communication/ instruction

Reflection

• Ambiguity of assignment allowed for development of leadership and problem solving skills.

• In the beginning, it was hard meeting with everyone.

• Split of the group assisted in achieving goal of assignment

• Professional experience• Used Nayar’s advice to advise FLW staff in a

professional manner.

Ben: 4,6,7Kevin:2, 5, 12 Kelly:3, 8-11

Reflection collabroative