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Social Media Integration at Finger Lakes Works. Ben, Kelly and Kevin. FLW. “The mission of the Finger Lakes Workforce investment board is to improve the economic well-being of job seekers and employers in the region by aligning human potential with opportunities in the workplace. ” - PowerPoint PPT Presentation
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Social Media Integration at Finger Lakes Works
Ben, Kelly and Kevin
FLW
“The mission of the Finger Lakes Workforce investment board is to improve the economic well-being of job
seekers and employers in the region by aligning human potential with opportunities in the
workplace.”FingerLakesWorks
Our Objective
• Improve social media presence
• Educate and work with FLW staff
• Increase flow of information from organization
Exposing the Problem
• Initial meeting with FLW staff prompted a survey
Now What?
• Divided into two separate groups• Brainstormed specific ways we could increase
the social presence of FLW. • Develop new mission:– Showcase interconnectivity of social media
platforms– Advertise employment pointers and income
opportunities
Flow of Information
• Goal: Interconnect each platform to share information to clientele.
• Created: – Mock Wordpress– Mock Twitter– Mock Facebook
Pecking Order
• Wordpress: The primary source– Blog format– Information in bulk– Reliable sources
• Twitter and Facebook: Social distributors (relaying information) – Passes on via tweets/Facebook shares + likes– “Domino effect”
Wordpress
Tips Shared
• Interviewing points• Resumé workshops• Basic professionalism • Local job listings • Job growth rates • Testimonies from job seekers • Local training programs/ vocational schools • Tips on how to be successful
Challenges
• How to communicate with staff without being insensitive. – Talking about mediums of digital space– Respect our position as students/volunteers rather
than employees– Knowing where the line is.
• Government shutdown– Service requirements– Lack of communication/ instruction
Reflection
• Ambiguity of assignment allowed for development of leadership and problem solving skills.
• In the beginning, it was hard meeting with everyone.
• Split of the group assisted in achieving goal of assignment
• Professional experience• Used Nayar’s advice to advise FLW staff in a
professional manner.
Ben: 4,6,7Kevin:2, 5, 12 Kelly:3, 8-11
Reflection collabroative
