Social media for your nonprofit in 15 minutes a day!wildwomanfundraising.com/wp-content/...Targeted...

Social media for your nonprofit in 15 minutes a day!

Presenter: Mazarine Treyz, Author, The Wild Woman's Guide to Fundraising and The Wild Woman's Guide to Social Media

Copyright © 2013 Wild Social Media LLC

Mazarine Treyz is the author of the Wild Woman's Guide to Social Media, given a 5 star review by Nonprofit.About.com

Blogging since 1999

Previous clients include: ● The City of Austin, Texas● Oregon SBDC ● National Small Business

Week for the SBA ● The IRS● And many others.

About the presenter

Copyright © 2013 Wild Social Media LLC

Survey: Where are you at?

Copyright © 2013 Wild Social Media LLC

Do you have

a) Twitterb) Linkedin c) Automation tools for social mediad) All of the above

Tweet this presentation: #nptechMention @wildwomanfund

Joke and Stretch Break!

Copyright © 2013 Wild Social Media LLC

Now the survey!What are you hoping to get out of today?

a) A way to do ALL of my social media tasks AT ONCE!b) Learn how to measure social mediac) How to fundraise with social mediad) All of the abovee) Does social media really work for fundraising? Because I don’t think so!

1. Which metrics matter, online? And how can you show progress to your boss?

2. Automation techniques that will save you WEEKS of time in a year

3. Targeted LinkedIn strategies that can build your nonprofit reputation

Social Media for your nonprofit in 15 minutes a day

Copyright © 2013 Wild Social Media LLC

4. How to use email to really drive e-newsletter signups

5. The top plugins to use on your Wordpress blog

6. Getting more twitter followers FAST

7. Using RSS and commenting to get more traffic to your nonprofit website.

8. Reaching mobile donors: What you need to know.

Copyright © 2013 Wild Social Media LLC

Social Media for your nonprofit in 15 minutes a day

Copyright © 2013 Wild Social Media LLC

Pop Quiz for a prize! Which metrics matter for website stats?

Is it:

A) HitsB) KilobytesC) Likes on FacebookD) UniquesE) Tweets

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People are running with scissors!

What else should you measure?

What is cut and pasted off of your website

Your most popular posts

How many people click donate

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How can you research popular posts?

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Where did they come from? Twitter? Google search? Facebook?

Which metrics matter online?

Copyright © 2013 Wild Social Media LLC

How can you show progress to your boss?Google.com/Analytics

Copyright © 2013 Wild Social Media LLC

How can you show progress to your boss?TweetReach.com

Copyright © 2013 Wild Social Media LLC

How can you show progress to your boss?Tynt.com

Copyright © 2013 Wild Social Media LLC

Joke and Stretch break!

Copyright © 2013 Wild Social Media LLC

Automation TechniquesHootsuite.com

Copyright © 2013 Wild Social Media LLC

Automation TechniquesIFTTT.com

Targeted LinkedIn strategies that can build your nonprofit reputation

Start a group for your nonprofit

Look at other groups in your cause area

Encourage people from those groups to look at your nonprofit blog, and join your group.

Reality Check

Pop Quiz for a prize!

What's Your Most POWERFUL Social Media Tool?

a) Facebookb) Twitterc) Pintrestd) Emaile) Websitef) LinkedIn

Copyright © 2013 Wild Social Media LLC

Why is Email Important?

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Offer a freebie like

An Ebook

A Recording

A Top 10 things to know before you volunteer with us .pdf

How to really drive e-newsletter signups

Copyright © 2013 Wild Social Media LLC

Where should you put your email signup or donate link?

Copyright © 2013 Wild Social Media LLC

What if you are Thelma’s Place?

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What if you are Lift Urban Portland?

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Using Twitter

How to collect emails with social media

Make content for specific kinds of people

Drive people back to your blog

Answer questions

Copyright © 2013 Wild Social Media LLC

Using LinkedIn

How to collect emails with social media

Start a group

Gather emails from the group members

Post in other groups and invite people to join your group/visit your blog/comment

What are the top plugins to use on your Wordpress site?

Copyright © 2013 Wild Social Media LLC

Security:WordfenceBulletproof Security

Communication/Accessibility:Contact Form 7Wordpress Mobile PackYoast Breadcrumbs

Make your website run faster:P3 Performance Profiler

For Paypal donate buttons:Raw HTML

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Getting more Twitter followers fast

Copyright © 2013 Wild Social Media LLC

Dude, what is RSS?

Using RSS and commenting to get more traffic on your website

Copyright © 2013 Wild Social Media LLC

Be consistent with your commenting

Comment on influencer blogs/articles that pertain to your cause area

Using RSS and commenting to get more traffic on your website

Copyright © 2013 Wild Social Media LLC

Joke and Stretch break!

Reaching mobile donors: What you need to know

Copyright © 2013 Wild Social Media LLC

Did you know that mobile devices are rarely more than 4 feet away from their owners?

Source: http://www.pcworld.com/article/249022/smartphone_owners_prone_to_using_their_devices_in_the_bathroom.html

Reaching mobile donors: What you need to know

Copyright © 2013 Wild Social Media LLC

In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users.

Source: comScore 2012

Copyright © 2013 Wild Social Media LLC

The Big Website Mistake that is making you lose money

Copyright © 2013 Wild Social Media LLC

The Big Website Mistake that is making you lose money

Copyright © 2013 Wild Social Media LLC

The Big Website Mistake that is making you lose moneyWhat is mobile responsive design?

Copyright © 2013 Wild Social Media LLC

The Big Website Mistake that is making you lose money

Responsive sites match your reader's screen size.

You only need one site vs.

Different sites for every kind of device.

Compatible with all phones, all tablets, all computers.

Copyright © 2013 Wild Social Media LLC

The Big Website Mistake that is making you lose moneyHow can you make your site responsive?

Elegant solution: Go to Themeforest and find a mobile responsive design.

Stop-gap solution:Use WPMobile Pack if you have wordpress

What will you do to start making social media easier this week?

a) Sign up for Hootsuite

b) Look into a mobile design

c) Start my RSS commenting

d) Establish a baseline for our metrics with Tweetreach/Google Analytics

e) All of the above

f) Other

Muchas gracias for coming today! Q & A

Mazarine Treyz, 503-206-9669@wildwomanfund on Twitterhttp://wildwomanfundraising.com/free-stuffinfo@wildwomanfundraising.com

Copyright © 2013 Wild Social Media LLC

If you want worksheets to begin doing social media for your nonprofit in 15 minutes a day, I will send you worksheets and checklists to make this a snap.