Social Media - facebook vs. LinkedIn

2 Major Social Media

vs.

Ryo Uchinomiya - Apple World, Inc.

More than 500 million active users (3rd largest population)

50% of our active users log on to Facebook in any given day

Average user has 130 friends

More than 80 million users (40 mi. U.S., 11 mil. Europe, 3 mil. India)

Representing over 150 industries

Nearly 60% of users have incomes of $93,000(8mil.yen).

Recent statistic shows...

To approach individual users

To communicate is key

More “fun” stuff than business one

Suitable for connect with various media

How to distinguish each media?

Direct communication with business partner

To appeal your ability as a business person

To exchange thoughts and ideas with others

How it works? - Weaving Together

Case 1

Optimized for approaching individual users

Case 2

Connectivity

Connectivity

Communication

Integration

Optimized for appealing to enterprise representatives

How it works? – Building your own page within

Individual page

Company page

Building networks

Send Invitations (linked with Gmail, hotmail, etc.)

Send request individually

Join groups

Sending Messages

Write on front page

Send email

Join discussions

(a bit of) Connectivity

Associated with Twitter

To increase Online Bookings

To have more agents to register

To increase email opt-ins

Major Goal of Social Media Strategy

Tangible Goal / Transaction

To increase web traffic

To get more people know our company

To increase the value of our brand

Intangible Goal / “Branding”