Social Media at Georgetown - Nov. 2012 Overview

Social Media @ Georgetown

Engaging the Hoya community online

Collectively telling the Georgetown story

Roadmap for Today

1.Why social media is important to

Georgetown

2.The social media community we foster

3.Best practices for social platforms

4.The “Social Media Working Group”

#Connect #Create #Educate

• We want to inspire everyone at the university to use social communication and collaboration tools in a creative, strategic and professional manner.

why social media is important to GU

@GeorgetownSocial media helps GU connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story.

The Conversation Online is Already Happening

why social media is important to GU

When You Feed the ‘Beast’…

the social media community we foster

Since October 2010:

150% increase in Facebook fans.

370% increase in Twitter followers.

Pick the Right Platform

GOAL: make our social media profiles a value-added part of our followers’ daily information gathering.

There are a lot of tools to chose from. Focus on doing a few well but be open to experimentation.

the social media community we foster

How we are using it:

• Posting stories from homepage (more visually)

• Communicating with current students, alumni and GU community about campus news/updates.

• Using photos and videos to give a window into campus life.

facebook.com/georgetownuniv

FacebookCreate content that is easily shared

best practices

How we are using it:

• Highlight news stories from Georgetown.edu homepage

• Provide details on high-level events

• Share pictures and videos of timely/interesting events on campus

• Ask for feedback on new channels of communication

Twitter.com/Georgetown

TwitterKeep it laid back and conversational

best practices

• Share images of GU’s campuses – community free to use as they wish.

• Use Flickr to share on Twitter – shows no. of views.

• Feeds automatically to GU mobile app.

flickr.com/georgetownuniversity

Flickr

best practices

Collaborating on Social Media @ GU

We’ve developed a working group of staff across main, law and med campuses who manage social media:

…aims to foster a collaborate and strategic approach to the use of social media at

Georgetown by bringing together a diverse set of people from across the university to

discuss best practices and find new ways to tell the Georgetown story.

the social media working group

SMWG Successes

#WelcomeJ

J

_the social media working group

#Hoyas2012

Final Four Google+ Hangout

Facebook: Georgetown UniversityTwitter: @Georgetown

Flickr: GeorgetownUniversityFoursquare: GeorgetownPinterest: GeorgetownU

find more at georgetown.edu/connect