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Department of Film, Media and Cultural Studies Module Information Sheet ©Birkbeck, University of London
Social Media and Online Branding Module Code Credits/Level Module Type Previous Name ARMC246S7 30/7 Practical Digital Media
Management Project + Marketing, Publishing and Legal Implications
Teaching Pattern Entrance Requirements 9 evening classes and 3 Saturday classes N/A
Synopsis Indicative Content This module gives you practical and analytical skills and experience in digital media marketing for your chosen project through to the proposal and presentation of a professional marketing plan, based on audience and competitor research. The module covers detailed risk management and mitigation as an essential part of the business process and examines the legal and intellectual property implications for your project. You will develop transferable skills such as time management, business research, evaluation, presentation, and a strategic understanding of wider digital contexts through collaborative industry tracking and research.
Market research and planning
An overview of digital publishing
Marketing online – practice and process
Social media marketing strategy and application
Monitoring and evaluating social media
Search engine optimisation (SEO)
Using blogs, podcasts and social media platforms
Brand, personal brand and reputation
Risk management, mitigation and logging
Creativity and innovation
Intellectual property, patents and creative commons
Contracts
Data protection and data law
Start-up, small companies and investment
Entrepreneurship and small businesses
Personal statement and professional development
Company tracking
Book report
Coursework/Assessment Component Basic Requirements Weighting
Project 4,000-6,000 words 100%
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