Department of Film, Media and Cultural Studies Module Information Sheet ©Birkbeck, University of London

Social Media and Online Branding Module Code Credits/Level Module Type Previous Name ARMC246S7 30/7 Practical Digital Media

Management Project + Marketing, Publishing and Legal Implications

Teaching Pattern Entrance Requirements 9 evening classes and 3 Saturday classes N/A

Synopsis Indicative Content This module gives you practical and analytical skills and experience in digital media marketing for your chosen project through to the proposal and presentation of a professional marketing plan, based on audience and competitor research. The module covers detailed risk management and mitigation as an essential part of the business process and examines the legal and intellectual property implications for your project. You will develop transferable skills such as time management, business research, evaluation, presentation, and a strategic understanding of wider digital contexts through collaborative industry tracking and research.

Market research and planning

An overview of digital publishing

Marketing online – practice and process

Social media marketing strategy and application

Monitoring and evaluating social media

Search engine optimisation (SEO)

Using blogs, podcasts and social media platforms

Brand, personal brand and reputation

Risk management, mitigation and logging

Creativity and innovation

Intellectual property, patents and creative commons

Contracts

Data protection and data law

Start-up, small companies and investment

Entrepreneurship and small businesses

Personal statement and professional development

Company tracking

Book report

Coursework/Assessment Component Basic Requirements Weighting

Project 4,000-6,000 words 100%