Social Media Advocacy

Social Media

Advocacy

AAUW Public Policy Department, 2014

Meet Liz!Liz Owens is the political media coordinator in AAUW’s policy shop. Liz creates the social media content for the policy department, including tweets, Facebook posts, and shareable images. The bulk of this content lobbies members of Congress on AAUW priorities. Follow @AAUWPolicy on Twitter to learn more.

Allows you to engage in new learning and connect with other smart professionals, virtually

The AAUW Colorado eNetwork branch invites all those interested in supporting a strong future for women in our communities to participate in webinars, book discussions, and advocacy!

Meet your hosts!

Why Use Social Media for Advocacy?

Public message. Easy access to influencers/officials.

No cost. Connection-building.

Available 24/7 – you can fit it into your schedule!

Goals of Social Media Advocacy 

1. Increase visibility for a policy position.

2. Influence policymakers and constituents.

3. Recruit new activists.

Ways to Use Facebook for

Advocacy

Spread information about your issue or cause.

Share items that ask folks to take action.

Take over a politician’s page.

Example: Spread Information

Example: Ask for Action

Example: Take Over

Ways to Use Twitter for Advocacy

Spread information about your issue or cause. Consider using a tweetchat or a

Twitter storm to broaden the reach. Share items that ask folks to take

action. Tweet at politicians.

Ask influencers to tweet your message.

Example: Spread Information

Example: Ask for Action Tell Congress to restore unemployment insurance for

Americans seeking work in this economy bit.ly/1gAVEHa #RenewUI

  It’s time for Congress to get back to work helping

Americans get back to work bit.ly/1gAVEHa #RenewUI  Why would we cut something that kept almost 2 million

people from falling into poverty? bit.ly/1gAVEHa #RenewUI

  For every $1 spent on unemployment benefits, $2 are

pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHa

Tell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUI

Example: Tweet at Politicians

Example: Tweet at Politicians

Example: Influencers

Share Message

Example: Influencers Share Message

Example: All. Those. Goals.

Pay Attention to Metrics &

Be Strategic! Bitly: Use to make shortened links for

Facebook & Twitter and to track clicks.

Facebook Use Facebook Insights

Aim for at least 5 percent engagement rate Activity Log (schedule your posts)

Twitter Twitter Analytics (best-performing tweets) Tweriod (when to tweet) Hootsuite (schedule tweets)

Things You Can Do RIGHT AWAY

Strategize about your goals. Connect with AAUW and the eNetwork

on social media. Join the eNetwork and AAUW Action

Network. Join a #TalkPay Twitter storm.

Strategize Before You Begin!

What’s your goal?Who is your audience?What’s your message?

What types of content and channel(s) would work best?

AAUW on Social Media

Facebook.com/AAUW.national

@AAUW, @AAUWPolicy

Facebook.com/AAUWCOeNetwork

@AAUWCOeNetwork

Twitter Storm Tomorrow!

Join the Paycheck Fairness Coalition for a Twitter storm to urge President Obama to #TalkPay during his upcoming State of the Union

address.

 Thursday, January 23 | 2-3pm EST

Join the storm using #TalkPay

Join us as we urge President Obama to #TalkPay during the upcoming State of the Union Address! Today, women typically make only 77 cents for every dollar earned by men. And for women of color, the wage gap is substantially worse.

The State of the Union address is where the President sets out his priorities. We want to urge him to commit to ways to close the pay gap and remind the

American public why this issue is so important.

Questions?

Contact me at:owense@aauw.org

202.785.7756@elizabethowens

Join AAUW Action Network!! http://bit.ly/AAUWactionVisit the Colorado eNetwork: http://co-virtual.aauw.net/