Social Media 101: Building a Social Media Strategy

Social  Media  101:  Building  a  Social  Media  Strategy        Audience:      _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Goals:    _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Posting  Ideas:    Idea  #  1  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Idea  #  2  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Idea  #  3  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Things  to  Remember:      

• Post  consistent  content  and  engage  with  audience    • #EKUPeople,  #EKUPlaces,  and  #EKUPrograms  are  key  topics  for  University  strategy  • Set  and  track  goals  using  social  media  analytics    

   Feedback:  http://cm.eku.edu/socialmedia      Contact:                    Matt  Schumacher                                              Jessica  Holly                Brandon  Moore  Matt.Schumacher@eku.edu     Jessica.Holly@eku.edu   Brandon.Moore@eku.edu                  @schumacherm                      @jessicadholly            @brandon_moore