Social Media 101

Socialising Brands OnlineSocial Media 101June 2011

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Social Media Revolution

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Welcome

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Today’s sessionThis evening, you will learn:• Why social media is a game changer• Ways to get people to listen and engage online• Social technologies that work for your brand

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What is Social Media?“Social Media is an umbrella term that defines the various activities

that integrate technology, social interaction, and the construction of words, pictures, video and audio.”

“Social Media is people having conversations online”

http://www.wikipedia.org

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What’s changed?

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Social Media is...

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Create compelling content

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Differences in tacticsCommunicationsBrand in controlDelivers a messageRepeats the messageFocused on the brandEducatingOrganisation creates content

Social MediaAudience in controlPart of a conversationAdapts the messageFocused on the audienceInfluencesUser-created content

Source: Slide 10 from ‘What’s next in new media?’ by Neil Perkin

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Getting people engaged

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Rules of engagementDO

• Create exclusive content• Be transparent • Get to know people• Repurpose marketing material• Be aware of privacy settings

DON’T

• Hard sell• Delete content• Talk at people• Repeat marketing material• Forget to protect private info

#deeplyofftherecordDon’t publish anything you don’t want

on the front page of a newspaper!

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About charity:water

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Simple

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Fresh

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Collaborative

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Visual

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What I’m saying is...• Content is king• Find your voice• Be true to your brand values• Listen online, ask questions, talk back• Have a go – you’ve got to start somewhere!

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Thinking out loud

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Start the conversation

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Social channel snapshot

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Social Media stats• Spending up from $716M in 2008 to $3.1B by 2014• 86% of marketers increased SM budgets in 2010• 68% of small businesses to increase SM Marketing efforts • We spend 7 hours /month (global average 5.5 hours)• 41% of Aussies use social media = 9.9million

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Social networks

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Blogs

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Microblogs

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Media sharing

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Professional networks

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Social bookmarks

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Location-based

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Mobile-based

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User-generated

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Tools

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What you’ve learned

You’ll get out what you put in!

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Oogle It

• Seth Godinà marketing

• Probloggerà blogging

• Social Media Examinerà social media know-how

• Social Media WomenàOnce a month on Tuesdays

• Hubspotà grader tools

• Ittybizà linguistic awesomeness & online marketing

• Beth Kanter à networked non-profit

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Questions?

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Thank you twitter.com/sarallenconsultfacebook.com/sarahallenconsulting

linkedin.com/in/sarahallenconsultingaudioboo.fm/sarallenconsultfoursquare.com/sarallenconsultslideshare.net/sarahallenconsulting

sarahallenconsulting.com.au