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Media ConsumptionGlobal | FEBRUARY 2014
AN INMOBI INSIGHTS
STUDY »
5 ways mobile devices have changed the way
people consume media
Simplifying Mobile
Media Consumption
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
Research Partner:
2. Mobile Media Activities
3. Mobile Ad Active Engagement
4. Impact of Mobile Ads Throughout the Purchase Funnel
Which forms of media most impact your purchasing decisions?
ONLINE
5. M-Commerce and Shopping
Have mobile ads ever influenced you to...
Users plan on using mobile devices more frequently over the next year for the following:
InMobi, Decision Fuel and On Device Research Mobile Media Consumption Research Wave 3
n= 14,473
Source:
83% are expected to spend
money in the next 12 months
68% have spent money on
an activity via mobile
41%
78%
68%
56%
52%
44%
43%
Download an application
Visit the website of an advertiser
Visit the advertiser site to get additional info
Buy something via your mobile
Locate an advertiser on a map
Call the advertiser
Has mobile
advertisingever...
‣ 61% of mobile users are as comfortable with mobile ads as they are with TV/Online ads
‣ 87% noticed mobile ads on their smartphones
6.0 HOURS OF MEDIA PER DAY
ACTIVE MINUTES
MEDIA CONSUMPTION: an InMobi insights study
1. Media Consumption Habits
Mobile Ads noticed via the following channels
97 MOBILE81 TELEVISION
70 ONLINE
37 TABLET
33 MAGAZINE
44 RADIO
48% IN APP40%
SEARCH ENGINE
18% OTHERS
25% RETAILER WEBSITE
27% VIDEO
WEBSITE
30% PHYSICAL GOODS
24% BILL PAYMENT
16% TRAVEL
21% ENTERTAINMENT
44% DIGITAL GOODS
TELEVISION44%
MOBILE48%
INFLUENCED YOU TO BUY VIA YOUR MOBILE
79% Awareness
70%Favorable
Opinion
48%Shopping
51%Sale
INTRODUCED YOU TO SOMETHING NEW
PROVIDED YOU WITH BETTER OPTIONS
71%58%
Consideration
HELPED YOU FIND SOMETHING NEARBY CAUSED YOU TO RECONSIDER A PRODUCT
INFLUENCED YOUR IN-STORE PURCHASE INFLUENCED YOUR IN-STORE PURCHASE
9%LOCAL SEARCH
GROWTH IN MOBILE use in the next year is likely to come from social media followed by apps download and finding general information
21%SOCIAL MEDIA
20%ENTERTAINMENT
9%SHOPPING
16%GAMES
10%E-MAIL
Research Partner:
15%GENERAL
INFORMATION
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